How design drives successful companies, with Sarah Stein Greenberg

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 21 August 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Whether you’re building a new product from scratch, growing your team, or trying to find product market fit, every part of scaling a business has one thing in common. It needs to be well designed. That’s why we’re headed back to school this week – and learning from Stanford d.school executive director Sarah Stein Greenberg. She reveals strategies for using human-centered design to improve everything from your product roadmap to your company culture.

Greenberg’s book: Creative Acts for Curious People

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Transcript

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0:00.0	Real leaders don't back down when the stakes are high. They innovate. They push forward,
0:07.5	and then they take the stage at the Masters of Scale Summit.
0:11.6	Join us in San Francisco, October 7th to 9th to hear from the CEO of the New York Times,
0:17.1	scientists using cutting-edge technology to find cures, the leader of crypto powerhouse
0:22.0	coinbase, a retired four-star general, and many, many more.
0:26.7	Apply now at mastersofscale.com slash apply 25. That's masters ofscale.com slash apply 25.
0:36.9	Is your AI built for everyone, or is it built to work with your businesses' data?
0:42.6	IBM helps you integrate and govern unstructured data wherever it lives, so your business can
0:47.9	have more accurate AI instead of just more of it.
0:51.4	Get your data ready for AI at IBM.com, the AI built for business, IBM.
0:59.1	When you have a team of people who are confronting uncertainty and ambiguity, which, let's face it,
1:04.8	like that is what is happening right now in the world.
1:09.1	Design is actually a very powerful way to prepare yourself to be really good at learning new
1:14.3	things quickly.
1:15.8	Sarah Stein Greenberg is the executive director of Stanford's D school.
1:20.8	The D stands for design and not just the visual work you may be thinking about when you
1:27.0	hear that word.
1:28.6	Sarah's expertise is in human-centered design.
1:31.4	It's about how we organize teams, serve customers, and create the best possible outcomes.
1:39.0	Now, as artificial intelligence disrupts our world,
1:43.1	she's eager to use AI to find new solutions to design challenges.
1:48.5	So in design, we talk a lot about flaring and focusing.
	...

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