How Design Can Supercharge Your Business with Yves Béhar
The Chase Jarvis LIVE Show
Chase Jarvis
4.8 • 641 Ratings
🗓️ 3 May 2017
⏱️ 41 minutes
🧾️ Download transcript
Summary
Yves is the founder of Fuseproject and one of the most influential industrial designers of our generation, having also lead teams at the iconic firms frog design and Lunar Design. His clients include Herman Miller, GE, Puma, Kodak, Samsung, Prada and a host of others, and pioneered the paradigm of designer/entrepreneur as the co-founder and Chief Creative Officer of smart lock company August and CCO at Jawbone. He’s also a passionate advocate for sustainability and social good, contributing to a variety of projects like One Laptop Per Child, Ver Bien para Aprender Mejor and the SPRING Accelerator program.
Today on the podcast,
* He talks about how - contrary to what many think - the best way for designers to get a chance to have a seat at the table is to double down on their craft and become world-class at one thing
* We talk about how to turn off your brain when needed, quieting that relentless critical voice that all creators have
* And we also get into more detail on the evolution of design culture in the US- how companies like Apple and Target helped make designers more visible and more valued as core members of the team at the center of the business
Enjoy!
Show notes and links for this episode can be found at www.chasejarvis.com/podcast.
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Transcript
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| 0:00.0 | Hello everybody, how's it going? I'm Chase Jarvis. Welcome to another episode of the |
| 0:08.3 | Chase Jarvis Live here on Creative Live. You know this show. This show is where I sit down |
| 0:13.5 | with the world's top creatives, entrepreneurs, and thought leaders, and I unpack their brains with the |
| 0:18.7 | goal of providing valuable insights for you in career, |
| 0:22.0 | and hobby, and in life. |
| 0:24.4 | My guest in this show is Eve Bahar, the designer. |
| 0:28.3 | Yes, you know Eve. |
| 0:30.1 | He's the founder of Fuse Project and one of the most influential industrial designers on the |
| 0:34.9 | planet. |
| 0:35.9 | He's also led huge teams at the iconic frog design, |
| 0:39.4 | lunar design, and his office, his studios are right around the corner from Creative Live |
| 0:45.4 | in San Francisco. Amazing space. His clients include Herman Miller, GE, Puma Kodak, Samsung, and a |
| 0:52.9 | gazillion others. And he's really pioneered this concept that I love, |
| 0:57.0 | and you'll know why I love this as soon as I say it, |
| 1:00.0 | this idea of designer slash entrepreneur. |
| 1:03.0 | And what I mean by that is when he partners, |
| 1:06.0 | well, when he designs for a brand, |
| 1:09.0 | it's often in service of an entire new company that he, while designing the projects, he has |
| 1:16.3 | an equity cut. |
| 1:17.8 | He did this as the chief creative officer for a lock company and for jawbone. |
| 1:25.2 | He's done this a couple different places and it's been really interesting, interesting to watch. |
| 1:31.0 | A total new paradigm in the design world and I see it popping up in other places. |
... |
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