How data and AI is shaping football

The Athletic FC Podcast

The Athletic

Premier League, Sports, Champions League, World Cup, Soccer,

4.0 • 1.3K Ratings

🗓️ 23 February 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever thought about how elite football clubs actually go about using data to analyse and recruit players?

Well, The Athletic FC Tactics Podcast has the answers you need.

Paul Power from sports data company, Skillcorner, joins the show to chat about how clubs really use data in recruitment and analysis.

Plus… what the future could hold in terms of football’s relationship with AI?

Host: Michael Bailey

With: Michael Cox, Mark Carey and Paul Power

Producer: Mike Stavrou

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	This episode of the Athletic FC is brought to you by TNT Sports, your destination for football's not normal moments.
0:06.3	Whether it's the Premier League or your way for Champions League or the men's and women's FA Cup,
0:10.3	every match day brings drama, excitement and brilliance that simply cannot be explained.
0:15.0	What do we mean?
0:16.0	It's Cole Palmer with ice in his veins scoring a last-minute winner.
0:19.3	It's a trademark lung-busting box-to-box
0:21.4	run by Declam Rice, Islamin Yamal embarrassing defenders almost twice his age. TNC Sports brings
0:27.3	you football in its most unpredictable jaw-dropping glory with the very best domestic and
0:31.6	European club competitions live and all in one place. So forget normal because normal's boring.
0:37.4	From the outrageous to the unexpected with added bits of chaos, craziness and fun that only football can deliver, it's got to be TNT Sports. With the Premier League, UEFA Champions League, Europa League, Conference League, Emirates, FA Cup, and Adobe Women's FA Cup all in one place, TNT Sports, not normal.
0:54.8	Stream TNT Sports on Discovery Plus
0:56.7	or watch TNT Sports channels on
0:58.4	E, Sky and Virgin Media.
1:00.2	Subscription required,
1:01.1	it's over 18s only,
1:02.0	and T's and T's apply.
1:08.0	The Athletic FC Podcast Network.
1:18.2	Hi everyone. Iiwakim Alara here, and I've got to tell you, we've got a little something special for you today.
1:23.9	Ever thought about how elite football clubs actually use data to analyze and recruit players?
1:29.9	Well, the Athletic FC Tactics Podcast has the answers you need. Coming up is an interview with Paul Power, the director of AI at Data Company Skill Corner. They discuss how
1:35.7	metrics are used in player analysis, how other sports have influenced football and the future
1:42.8	of AI in analysis.
	...

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