How Crown Affair is Building an Efficacious Brand: Founder Dianna Cohen on Lessons Learned, Balancing Growth with Creativity, and Cultivating Self-Care Rituals

Life with Marianna

Arts, Fashion & Beauty

4.9 • 2.6K Ratings

🗓️ 5 November 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Curious about what it takes to launch a luxury haircare brand at Sephora? In this episode, we’re joined by Dianna Cohen, founder of Crown Affair, who shares her journey from working with top brands to building her own company rooted in clean, effective products and intentional rituals. Dianna dives into the art of creating a visually distinct brand, the importance of assembling a strong team, and the lessons learned from her early partnerships. We also discuss her product philosophy: combining performance and efficacy while ensuring formulas remain clean and luxurious. Discover the significance of hair perfume, her daily rituals like journaling, meditation, and morning pages, and how her vision evolved as more brands embraced Crown Affair’s unique aesthetic. Dianna’s advice? Just start—and remember, consistency is key. Follow Marianna: @marianna_hewitt Follow Dianna: @diannacohen Follow Crown Affair: @crownaffair Ouai: code MARIANNA15 for 15% off your entire purchase at theouai.com Saks: saks.com Our Place: code MARIANNA for 10% off at fromourplace.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	The following podcast is a dear media production.
0:07.7	Hi, it's Mariana.
0:08.8	I'm the co-founder of Summer Fridays and host of The Life with Mariana podcast.
0:12.7	In this episode, I've got the founder of Crown Affair, Diana Cohen, and we are talking all
0:16.6	about her amazing brand that I love.
0:18.9	In this episode, I'm gushing because I use so many of their
0:21.4	products. And I'm so impressed by how the brand visually looks and how the products work.
0:25.3	I wanted to dive more in this episode and talk to a fellow Sephora founder about this brand on
0:29.4	the lessons that she's learned, how she balances growth with creativity, her self-care rituals,
0:34.5	and how she's really building Crown Aff affair into this efficacious, beautiful brand.
0:38.3	If you guys want to learn from Diana, keep listening and don't forget to subscribe to my podcast
0:41.6	because I've got new episodes every Tuesday.
0:45.7	So I was doing my research and obviously just from like knowing you, watching your TikToks,
0:50.0	I know that you had this long career prior to starting your own brand.
0:53.6	And I think sometimes people see founders and they're like, oh, you just magically popped career prior to starting your own brand. And I think sometimes people
0:54.7	see founders and they're like, oh, you just magically popped up with like a company one day.
0:58.4	But there was so much work that you did prior. And I think the thoughtfulness of that shows in how
1:04.1	beautiful your brand is. So can you give us a quick little backstory? People that don't know,
1:07.9	like what led you to Crown Affair? Yeah, absolutely. No,
1:11.1	I was definitely in the trenches and very behind the scenes for like a decade before even launching
1:15.6	Crown Affair. So I grew up in a small town in South Florida. My dream was to go to NYU. I got in.
1:21.5	I went to NYU. When I started there, like, the internet wasn't what it is today. So my dream was to like go work at Vogue
	...

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