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The Personal Finance Podcast

How Companies Are Quietly Robbing You! With Lindsay Owens

The Personal Finance Podcast

Andrew Giancola

Business, Entrepreneurship, Investing

4.71.4K Ratings

🗓️ 18 May 2026

⏱️ 57 minutes

🧾️ Download transcript

Summary

The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount. 👉 Join Andrew's FREE Masterclass The Portfolio Pyramid: https://event.webinarjam.com/q05p7/register/o37wxuz?webinar_id=22 What You'll Learn in This Episode What surveillance pricing is and why it is already happening to you at over 250 companies The JetBlue confession that accidentally blew the lid off the entire industry How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle Why you and the person next to you are probably paying different prices for the exact same thing The three types of data companies collect to figure out the maximum you will pay Three practical things you can do right now to avoid being quietly overcharged Why lower income shoppers often end up paying the most and what needs to change Start Here Join the community built to help you master your money, stay accountable, and reach financial freedom. 👉 Try Master Money Academy FREE for 7 days today! https://mastermoney.co/join/ 👉 Join Andrew’s FREE Investing for Beginners Masterclass https://event.webinarjam.com/q05p7/register/0o8z9io?webinar_id=21 👉 Join The Master Money Newsletter where you will become smarter with your money in 5 minutes or less per week Here! https://expert-hustler-605.ck.page/6aa7bb9a79 Partner Deals Indeed → Get a $75 sponsored job credit ⁠http://Indeed.com/personalfinance⁠ Policygenius → Free life insurance quote ⁠http://policygenius.com⁠ Chime → Get more rewarding fee-free banking at ⁠https://www.chime.com/PFP⁠ Monarch Money → Up to  60% off | MEMORIAL DAY WAREHOUSE CLEAROUT ⁠http://www.monarch.com/PFP⁠ Shopify → Sign up for your one-dollar-per-month trial today at ⁠http://shopify.com/pfp⁠   Wayfair → Get 80% OFF on April 25th through the 27th ⁠http://wayfair.com⁠   DeleteMe → 20% off with code PFP ⁠https://joindeleteme.com/PFP20/ Tool/s Mentioned CamelCamelCamel https://de.camelcamelcamel.com/ Keepa https://keepa.com/#!language/1 DuckDuckGo https://duckduckgo.com/ Book/s Mentioned Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026) Publisher: Penguin Viking Pre-order: Amazon, local bookstores, or direct from Penguin Viking https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/ Watch Next 12 Financial Rules of Thumb That Let You Spend More on What You Love https://youtu.be/36HG6VHnA08 How to RETIRE BY 30! (With Cody Berman) https://youtu.be/ffKv6M69SRI How to Manage Your Money (and Still Enjoy Life) https://youtu.be/BWocw8B-xnY The Housing Market Is Rigged (Here's How to Beat It) With David Sidoni https://youtu.be/ccXY6vTNJu0 Focus on THIS in Retirement (Everything Else is Noise) https://youtu.be/afrCCLz4aJ4 Connect with Lindsay Owens Personal Accounts X: https://twitter.com/owenslindsay1 LinkedIn: https://www.linkedin.com/in/lindsay-a-owens-phd-3737032/ Organization (Groundwork Collaborative) Website: https://groundworkcollaborative.org Lindsay's Bio Page: https://groundworkcollaborative.org/person/lindsay-owens/ X: @Groundwork LinkedIn: https://www.linkedin.com/company/groundwork-collaborative Connect with Andrew Instagram → https://instagram.com/mastermoneyco Website → https://mastermoney.co TikTok → https://tiktok.com/@mastermoneyco X → https://x.com/mastermoneyco LinkedIn → https://www.linkedin.com/in/andrew-giancola-45027b340 YouTube → https://www.youtube.com/@mastermoneyco/ Question for you: Have you ever noticed a price change on something you were about to buy, or realized someone else got a better deal on the exact same thing? Drop your story in the comments below. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Why don't you just go and look for the flight in incognito mode and you'll be able to save yourself 200 plus dollars?

0:05.0

So can you kind of talk through this whole situation? What did JetBlue quietly reveal?

0:10.0

Your data being used and the prices could be changing over time and it could be just a huge shift in what you're paying compared to someone else.

0:17.0

Is this something that is even legal? Are they operating in a gray area right here?

0:21.3

Or what are the laws around this? They're just going to get better and better at shifting these prices based on what we are willing to pay. And I think that's the concern. I think a lot of us consumers have because if it gets too good, it's going to be one of those things where I feel as though we could be overpaying in a lot of different categories than what we actually originally would pay.

0:37.3

Over 250 companies are using these AI pricing models or tools with firms like MasterCard,

0:44.1

McKenzie, Accenture, and a bunch of other companies that are out there.

0:47.1

So are these tools kind of now everywhere?

0:49.3

Are you seeing this across the board with a bunch of different companies?

0:51.7

Uber did things like they raised prices on folks who had low battery and orbits raised prices on hotels for people who, you know, had

0:59.2

MacBooks. We just get used to this. Like we get used to dynamic pricing and all of a sudden

1:02.7

this becomes a way of life. And then we're on this episode of the personal finance

1:09.6

podcast, how companies are quietly robbing you.

1:20.9

What's up, everybody, and welcome to the Personal Finance Podcast. I'm your host, Andrew,

1:27.4

founder of MasterMoney.com. And today on the Personal Finance Podcast. I'm your host, Andrew, founder of MasterMoney.com. And today on the

1:30.8

Personal Finance Podcast, we're going to be talking to Lindsay Owens about why companies are quietly

1:36.2

robbing you. If you guys have any questions, make sure you join the Master Money newsletter by going

1:41.2

to MasterMoney.co slash newsletter.

1:49.0

And don't forget to follow us on Apple Podcasts, Spotify, YouTube, or whatever podcast player,

1:51.5

you love listening to this podcast on it. If you want to help out the show, consider leaving a five-star rating and review on Apple Podcast,

1:56.2

Spotify, or your favorite podcast player.

1:59.6

Now, today we're going to be diving into one of the scariest things that I have seen as of recent,

...

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