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TED Talks Daily

How Community Notes reduce viral misinformation | Keith Coleman, Jay Baxter

TED Talks Daily

TED

Ted Talks Daily, Ted Podcast, Society & Culture, Ted Talks, Ted

4.1 β€’ 12.1K Ratings

πŸ—“οΈ 10 June 2026

⏱️ 29 minutes

🧾️ Download transcript

Summary

Community Notes on X started with a wild idea: Instead of tech companies deciding what's true, what if you let people fact-check each other? Jay Baxter and Keith Coleman, who helped build the crowdsourced system adding context to misleading posts, discuss how the program reduces viral misinformation β€” and why people across the political spectrum trust it. In conversation with TED guest curator Audrey Tang, they discuss how their "surprising agreement" algorithm could reveal the common ground that quietly exists across a polarized internet. (Followed by a note from TED guest curators Divya Siddarth and Audrey Tang)



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Transcript

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0:00.0

You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

0:09.8

I'm your host, Elise Hugh.

0:12.1

X, formerly called Twitter, is now using community notes, a crowdsourced fact-checking system.

0:18.9

The company's algorithm architect Jay Baxter and its VP of product, Keith Coleman, built it.

0:25.3

Starting with the question, what if the people got to decide what's true?

0:29.7

If people don't trust tech companies to draw the line, could they draw it themselves?

0:34.5

You can download the real data, the community notes and ratings, run the code on the data

0:38.9

to verify that there's no funny business that we're doing on our end.

0:41.7

Like there's no override button.

0:43.5

So it's really by the people.

0:46.0

It's an idea that has earned genuine interest and trust across the political spectrum, even

0:51.8

as it's become entangled in a larger, more contentious debate about

0:55.3

the dismantling of professional fact checkers. In this conversation, Jay and Keith sit down with

1:01.3

TED guest curator and civic technologist Audrey Tang to discuss how community notes actually

1:07.3

works. If we can identify common ground at internet scale,

1:11.7

it'll make it a lot easier to create a future that humanity likes.

1:15.9

They also talk about what they're working on next.

1:18.5

And stick around.

1:19.3

After the talk, we caught up with the TED guest curator,

1:22.4

Audrey Tang and Divya Siddharth,

1:24.8

who share a few more thoughts and takeaways

1:26.8

on community notes for us to consider.

...

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