How Community Contributes to Growth of MoonShade And How You Can Win One - RVE 372
The RV Entrepreneur
RV LIFE
4.8 • 544 Ratings
🗓️ 12 December 2024
⏱️ 61 minutes
🧾️ Download transcript
Summary
Moon Fabrications launched their versatile vehicle awning just as the COVID 19 pandemic negatively impacted many companies. But it may have been a boon for their new business. Jim chats with Henry Proegler from Moon Fab to learn all about the Moonshade, a vehicle awning for outdoor adventure in any rig. Hear how they experienced exponential growth upon its launch, and discover how creating a community of passionate fans contributed to the success. Henry shares tips for content creators hoping to partner with brands, and what he looks for when selecting influencers to work with.
Don't miss your chance to win a free Moonshade!
We're making it simple. Share a photo of your rig and tell us how you would use a MoonShade. This awning is ideal for vanlifers and overlanders. But RVers of all sorts are finding interesting ways the Mooshade works to help make the most of any outdoor adventure. Tag and message The RV Entrepreneur of Facebook or @rventrepreneur on Instagram.
https://www.facebook.com/therventrepreneur
https://www.instagram.com/rventrepreneur/
No cost to enter. Shipping to Lower 48 US States only. One random winner to be selected by December 31, 2024. Your likeness and content subject to use without license by Moon Fabrication and RV LIFE.
Learn More and Connect
https://www.facebook.com/moonfab.co/
https://www.instagram.com/moon_fabrications
https://www.youtube.com/@moonfabrications
RESOURCES MENTIONED
Kickstarter
Moon Vehicle Experts
https://moonfab.com/pages/experts
Zombie Loyalists, by Peter Shankman
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THE RV ENTREPRENEUR
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Transcript
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| 0:00.0 | You know, I think because things like RV life exist, there's so much just shared wisdom, I think, on the internet. |
| 0:07.4 | This, like our voices are becoming unavoidable for the industry. |
| 0:10.9 | And I think that's a really good thing because I think listening to the customer is kind of how we all succeed. |
| 0:18.8 | Welcome to the RV entrepreneur podcast. The weekly show for nomads, work campers, RVers, and entrepreneurs looking to earn a living or build a business while enjoying the RV lifestyle. |
| 0:30.4 | This week's host is Jim Nelson. Let's settle in and enjoy the RV Entrepreneur podcast brought to you by RV Life. |
| 0:48.9 | Freak out in a moon age day dream. Oh yeah. Right. Oh, right. I know. I promised I'd stop trying to sing on this show. But I really want to sing the praise of my guest today. I'm Jim from RV Life, and I'm |
| 0:55.8 | excited to share my conversation with Henry from Moon Fabrications. Have you ever felt that |
| 1:01.1 | freedom from sitting around the campfire under a full moon, sharing stories and good times with a |
| 1:06.7 | tight-knit community of friends and fans? Well, that's what Henry and the team at Moon have done |
| 1:11.7 | around the Moonshade. They've created a family feeling with their distributed workforce, |
| 1:17.1 | working remotely to design, produce, market, and sell the most versatile vehicle awning. |
| 1:23.2 | Moon has also created a rabid following of dedicated fans who spread the word for them throughout |
| 1:29.2 | niche communities from van lifers to overlanders, and they're now making headway in the traditional |
| 1:34.6 | RV market. You'll hear the Moon backstory and all about the products, as well as the challenges |
| 1:40.1 | faced while launching in the post-pandemic era. And Henry shares how they gained incredible |
| 1:45.7 | traction, experiencing exponential growth from the get-go, all attributed to developing a community |
| 1:52.0 | of passionate users who do the marketing for them. How did they do it? They gave away a lot |
| 1:58.0 | of moon shades. You definitely want to tune in here because we're given one away too. |
| 2:02.8 | Listen to the end and check the show notes for details about how you can get a moonshade |
| 2:07.5 | OG or XL model for your rig. |
| 2:10.5 | Spoiler alert, we're going to make it pretty simple. |
| 2:13.9 | Find out how, in my discussion, with Henry from Moonfab, right after this brief message. |
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