How Collectives Are Changing College Sports
KQED's Forum
KQED
4.2 • 726 Ratings
🗓️ 15 November 2023
⏱️ 56 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Support for Forum comes from Rancho La Puerta, a wellness resort on 4,000 acres in the mountains of Baja, California, just 45 minutes from San Diego. |
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| 0:43.8 | From KQED in San Francisco, I'm Nina Kim. |
| 1:03.8 | Coming up on forum, money, and college sports. |
| 1:07.0 | Since the NCAA's decision to allow college athletes to profit off the use of their name, image, and likeness, well, the alumni across the country have been funding so-called donor collectives to attract star athletes with eye-popping sums. That's according to New York Times investigative reporter David Ferenthaled, who looked into how these collectives operate despite NCAA rules |
| 1:28.4 | barring money as a recruitment tool. Many collectives are also established as nonprofit |
| 1:33.2 | organizations, allowing donors to collectives to get tax write-offs. We'll talk with |
| 1:37.7 | Ferenthaled about what the NCAA and IRS are doing to crack down. Join us. Welcome to Forum. I'm Mina Kim. The NCAA since 2021 has allowed college |
| 1:55.3 | athletes to collect so-called name, image, and likeness payments. That means athletes can be |
| 2:00.1 | compensated for a media |
| 2:01.4 | appearance, or when their name is on merchandise, or their image used in a video game. |
| 2:06.4 | It's been a welcome change for college athletes who used to be cut out of profits made off |
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