How Coach’s Stuart Vevers “Stopped Being Fearful About Sustainability and Started to Take Action”
The Run-Through with Vogue
Vogue
4.2 • 724 Ratings
🗓️ 22 April 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
Since the launch of Coachtopia in 2023, responsible design has become a guiding principle through which the brand’s creative director Stuart Vevers channels expression. In honor of Earth Day, Stuart sits down with Nicole Phelps to break down the work going on behind the scenes to tackle sustainability and Vever’s goal for Coach to be net zero by 2050.
Transcript
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| 0:00.0 | This episode of The Run Through is brought to you by eBay. |
| 0:03.7 | I'm Arden Fanning Andrews, Vogue's Beauty Editor at Large. |
| 0:06.9 | Everyone's talking about tassels right now, and that's the moment that I end up typing it into eBay. |
| 0:11.4 | I found the perfect vintage triple chain belt with golden tassels, and it just looks so elegant, timeless, and it's on the way in the mail to me thanks to eBay. |
| 0:30.0 | This is The Run Through. I'm Nicole Phelps, and today I'm lucky to be joined in the studio with |
| 0:35.1 | Coach's creative director, Stuart Vivers. |
| 0:43.1 | In honor of Earth Day, we spent most of our conversation talking about Coach Topia and his approach to sustainability. At a time when a lot of the industry seems to be shying away from |
| 0:48.7 | sustainability practices, Coach has committed to being net zero by 2050. It's a goal that he said will not be easy to make without significant change. We talked about just how Coach plans to do that, whether or not customers actually care about sustainability, and how all of this shows up on the runway. |
| 1:08.5 | Okay, enough preamble. Here is my conversation with Stuart. |
| 1:15.3 | Welcome, Stuart Vivers to Vogue's Run Through podcast. |
| 1:18.8 | Thank you for joining me. |
| 1:20.0 | Thank you for having me. |
| 1:21.6 | It is April, and April is Earth Month, and this is a year in which we really need to be talking about Earth Month. |
| 1:30.3 | I saw a headline last week that the 10 warmest years on record are the past 10 years from 2014 to 23, with 2024 being the warmest globally. |
| 1:41.5 | So let's talk about it. |
| 1:43.0 | I want to talk about sustainability. And when I think about you and |
| 1:48.0 | coach and sustainability, I think about Coachtopia, which is a project that's been going for a |
| 1:53.3 | couple of years now, right? And it's become a real like viral sensation. Yeah. We started CoachTopia. |
| 1:59.6 | I mean, the biggest reason was to really push ourselves |
| 2:04.4 | forward in sustainability. And I'd been doing quite a lot of work around sustainability, |
| 2:11.6 | and it was a conversation between myself and the CEO. And the reason we started Coach Topia was to really create a space |
| 2:20.7 | where we could do things very differently. |
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