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Perpetual Traffic

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 8 April 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

  • 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
  • 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
  • 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
  • 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
  • 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
  • 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
  • 00:17:08 - Reinvent or Retreat: The Innovation Edge
  • 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to

Transcript

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0:00.0

You're listening to Perpetual Traffic.

0:10.4

Hello, and welcome to the Perpetual Traffic podcast.

0:13.0

This is your host, Ralph Burns, and the founder and CEO of Tier 11 alongside my amazing

0:18.4

Chicago-based co-host.

0:23.9

Lauren E. Petrilo, founder of Mungoos Media.

0:25.9

So glad you joined us here today.

0:31.2

Lauren is still in Chicago recovering from podcast evolution,

0:33.7

Shop Talk, South by Southwest.

0:36.6

You've been on like a worldwide journey here. And while all that's been happening,

0:38.8

have you been watching the news? Because I know I have. And we've seen some fallouts of like,

0:46.4

well, first off, if you have been living under a rock last, I don't know, let's say when was he,

0:52.8

you know, inaugurated, January 29th?

0:54.9

January was inaugurated, but it was February one.

0:57.9

The Google search volume on tariffs is through the roof.

1:02.8

It's the most search term as of right now, as of the recording of this date.

1:07.5

And we're now seeing this constantly evolve here.

1:12.5

And the question comes back to me,

1:19.1

like when I get on calls with business owners is what impact this is going to have just in general in the market and as well as in the marketing industry. And obviously, it's going to be very,

1:23.6

very industry and company specific. But there has been a whole lot and just within the last

1:30.1

four hours, China just did a counter tariff, 34% on all imports of U.S. products starting April 10th.

1:38.2

So that is hot off the presses if you're listening to this. What's been the impact for you?

1:42.9

What have you seen? Because people are saying,

...

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