How Chocolate Clothes Global Turned African Culture Into a Global Fashion Brand
Earn Your Leisure
iHeartPodcasts
4.8 • 7.8K Ratings
🗓️ 16 January 2026
⏱️ 67 minutes
🧾️ Download transcript
Summary
On today’s episode of Earn Your Leisure, we sit down with Kwaku Bediako, founder of Chocolate Clothes Global, for a powerful conversation on fashion, culture, and building a global brand with African roots 🌍👕. Kwaku breaks down what inspired him to expand Chocolate Clothes Global, how a six-month run on CNN helped legitimize and scale the brand, and why African influence is shaping global fashion more than ever. He also shares how America played a role in the brand’s evolution, the mentality required to succeed as a fashion designer, and the realities of building a business on the continent. We dive into pivotal moments—including a styling opportunity with Steve Harvey, lessons from a missed chance to style Naomi Campbell, and how Chocolate Clothes Global landed a partnership with the NBA. From building a subscription model to understanding why organic growth takes time, this episode is packed with real gems for creatives, entrepreneurs, and anyone looking to build something meaningful and global. #EarnYourLeisure #ChocolateClothesGlobal #AfricanFashion #FashionBusiness #BlackOwnedBusiness #GlobalBrand #Entrepreneurship #CreativeEconomy #AfricanCreators #FashionIndustry #BusinessFromAfrica #CulturalImpact #BrandBuilding #SubscriptionBusiness #NBApartnership #OrganicGrowth
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is an IHeart podcast. Guaranteed human. |
| 0:04.6 | Earners, what's up? |
| 0:05.5 | You ever walk into a small business and everything just works? |
| 0:08.7 | Like the checkout is fast. |
| 0:10.3 | The receipts are digital. |
| 0:11.9 | Tipping is a breeze. |
| 0:13.8 | And you're out the door before the line even builds. |
| 0:16.2 | Odds are they're using Square. |
| 0:18.9 | We love supporting businesses that run on Square because it just feels seamless, |
| 0:22.8 | whether it's a local coffee shop, a vendor at a pop-up market, or even one of our merch partners. |
| 0:28.4 | Square makes it easy for them to take payments, manage inventory, and run their business with confidence, |
| 0:34.1 | all from one simple system. One of the things we love mostly seeing neighborhood |
| 0:38.8 | businesses level up. There's this West Indian spot right in our community that started with a small |
| 0:44.0 | takeout counter. Now with Square, they've been able to expand into a full sit-down restaurant and even |
| 0:49.8 | started catering events across the city. That's the kind of growth that inspires us, and it's |
| 0:55.4 | powered by Square. Square is built for all types of businesses, from the corner bagel shop that turned |
| 1:01.2 | into a local chain, to the specialty market with thousands of unique items, to the stylist |
| 1:06.5 | who's been holding you down for years. If you're a business owner or even just thinking about launching |
| 1:11.7 | something soon, Square is hands down one of the best tools out there to help you start, run, and grow. |
| 1:18.3 | It's not just about payments. It's about giving you time back so you can focus on what matters most. |
| 1:24.1 | Ready to see how Square can transform your business. Visit square.com backslash |
| 1:29.1 | go backslash EYL to learn more. That's square.com backslash go backslash EYL. Don't wait. |
... |
Transcript will be available on the free plan in 26 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.