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Today on Forbes, a chicken cyan Jim Perdue broke the third generation curse.

In a sheltered bit of the Chesapeake Bay in front of Jim Purdue's home in Berlin, Maryland, the sion of America's most famous chicken family raises clams. Each year he

sells about a thousand to local crab shacks. The rest are eaten by the Purdue clan. The clam

farm is the last remainder of his dream of striking out on his

own and farming seafood, which inspired him, in 1974, 25 years old, to walk away from his family's

successful poultry business. From a barn on the property, the 77-year-old Purdue says,

quote, you don't know if you're getting a pat on the back

because you did a good job or because your name is on the door. The barn structure is adorned

with memorabilia from the company's history, including the famous ads featuring his father,

Frank, with his signature slogan, quote, it takes a tough man to make a tender chicken.

Frank was the legendary poultry magnate, who grew his own father's hatchery, founded in 1920,

into a $1 billion in sales business by the time he turned over the reins to Jim in 1991.

Jim had come back to the family coop a few years earlier,

...