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Marketing School - Digital Marketing and Online Marketing Tips

How ChatGPT Ads Will Make You Rich

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 6 November 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario marketing” helps brands sell results, not products, and why directness is the secret to winning in both ads and business strategy. TIMESTAMPS (00:00) ChatGPT ads and memory targeting (03:11) OpenAI’s Meta hires and ad strategy (07:12) Monetizing 800M active users (13:50) Why directness wins in business (21:02) Big Mario marketing principle 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

Transcript

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0:00.0

How Chad GPD ads will make you rich. Okay. So this guy, this guy, I actually know him, marketing Macs. So great guy. So he's like, I'm about to spend an ungodly amount of money on ads inside of chat GPD, holy cow. So chat chadjib is about to introduce ads, right? Not only that, they're about to, you know, go public for maybe a trillion dollars right um so basically

0:21.2

chatchibis about to introduce ads you spent months telling it about your divorce your new job

0:26.1

search your kids health problems why are you vacation what you're afraid of open i just hired

0:31.2

630 meta employees 20% of their entire company to figure out how to turn those memories into

0:36.3

ads projected revenue 25 billion by 2029 So here's how it works. ChatTB's new memory feature doesn't just remember what you tell it to save. It references all your past conversations automatically. Every chat, every detail, every vulnerable moment. Even if you delete them? Even if you delete them. Yes. I remember reading about this few months ago. Even if you delete it, they still have it. Yeah. This is chaty PD, right? So where you live, your pets' names, your family members, your dietary restrictions, your career struggles, their health anxiety. So when ads roll out in 2026, that memory becomes targeting data. Ask about running shoes. knows you knows you hate gyms, but love hiking because you mentioned it three months ago. Ask for recipe ideas. It knows your kid has a peanut allergy from panic conversations last summer, right? So the answer is yes, because meta is now, meta is open AI now, right? So what's interesting to me, I mean, this kind of gets me to want to, you know, maybe invest at that trillion dollar valuation.

1:28.5

Maybe let it come down a little bit, right? I'm okay. I'm not investing in it. So let me finish on this part real quick. We can come back to that in a moment. We can talk about that. So why we care, Open AI wants to monetize free users via chat jeepid ads by 2026 according to report. So this is why people, when someone, the YouTuber tells me that, oh, you can't make money on a $20 subscription.

1:47.5

That was missing the

1:48.0

point entirely they have 800 million users so um 800 million active users weekly yes which is a

1:55.1

lot yeah it's a big difference in total users by the way 800 million active is a huge number

2:00.0

so look I'm excited to spend money on the ads here and And whenever a new channel comes out, that's when you want to go hard because it's cheap. That's like when Google first came up when we're still in high school, right? Yes. Yeah, you and I will spend our arm and a leg on it. Our clients will as well. What we find with chat GPT and it's or what at least I find with the edis valuation, even if it's a trillion, let's say it goes to a trillion dollars, I look at it as like the revenue is not there yet, it'll grow into it and its price could go to two trillion, three trillion, four trillion. You get a better return elsewhere. Yeah, we get a better return elsewhere.

2:34.6

I just rather park the money with myself and I can do a lot of deals where I double my money overnight. See, that's such a good quote. I'd rather park the money with myself. That's good. See? That should be quoted. Okay. So I'm going to pick a, oh, this one, the one I mentioned earlier before you. You look like you want to pick one.

2:49.9

You want to pick one?

2:50.4

No, you go for it.

2:51.6

So, so this is, so Elon said this.

2:54.7

It's a real weakness to want to be liked, a real weakness, and I do not have that. And so this is him talking to Andrew Sorkin from New York Times. And I think it's, this is interesting because I think over time, some of the nicest people I've known that became successful CEOs or founders, they became battle-hardened. So they're still very kind. They're still very respectful, but they don't care nearly as much as they used to about being like. I think you didn't really have this problem. You might have had a little bit of this problem in the beginning, very early in your career. I didn't know you back then. But I for sure had this problem in my early career, right? And so I do believe that if you're going to try to build something for the long term, you have to approach things here. And this is the graph I wanted to show you, the unkind truth versus a kind lie. Do you know what the difference is?

3:41.5

No.

3:42.0

Okay.

3:42.7

So here, check this out.

3:45.0

I sent this to my CTO the other day.

3:50.2

And it basically...

3:52.6

Here, I got to pull this up for you.

3:56.0

I send him a lot of messages.

...

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