How CEOs Are Succeeding in Africa

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 5 September 2013

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonathan Berman, author of "Success in Africa," busts media myths about the continent.

Transcript

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0:00.0	When leadership advice feels like buzzwords and platitudes, it's time to get real.
0:05.9	HPR's podcast Coaching Real Leaders brings you behind closed doors as Muriel Wilkins coaches anonymous
0:11.9	leaders through raw honest career questions
0:14.6	that we all face.
0:15.9	Listen and follow coaching real leaders for free
0:18.3	wherever you get your podcasts. Welcome to the HBO Ideacast from Harvard Business Review.
0:33.2	I'm Sarah Green.
0:34.6	I'm talking today with Jonathan Berman, author of Success in Africa,
0:39.2	CEO Insights from a continent on the rise.
0:42.1	Jonathan blogs regularly for HBR.org and has also written for the magazine.
0:47.0	Jonathan, thanks so much for talking with us.
0:49.0	Oh, thanks for having me, Sarah.
0:51.0	So first, I just thought we should start with some of the things that business media tends
0:56.0	to get wrong when they're reporting on stories coming out of Africa.
0:59.0	What are some of the misperceptions out there that you see as an expert? So the business media is a little bit ahead of the rest of global media, but not so much as you might imagine.
1:08.0	And so I think that it still has a habit that exists throughout Western media of presenting Africa as a place of happy
1:16.8	animals and miserable people, right?
1:19.1	Where war disease and poverty rule today.
1:22.2	And even though the business media has picked up on the African growth story and
1:26.5	that Africa is now the fastest growing continent on the planet it still tends to
1:31.2	fall into those same tropes so anytime there's a coup in Africa
1:36.2	it leads the news and is often portrays covering all of Africa when there's an
	...

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