How Celebs Lose Millions by Saying “No” | Ryan Schinman & DJ Irie 🥂 EP117
The Money Mondays
Dan Fleyshman
4.3 • 483 Ratings
🗓️ 14 April 2025
⏱️ 62 minutes
🧾️ Download transcript
Summary
In this episode of The Money Mondays, Ryan Schinman and DJ Irie reveal how top celebrities miss out on millions by turning down the wrong deals. Ryan shares insider stories from his work brokering $100M+ talent deals, while Irie offers perspective from the front lines of entertainment and branding. If you want to understand the business behind celebrity endorsements, viral fame, and the high-stakes decisions that make or break careers—don’t miss this one.---Ryan Schinman is a top entertainment marketing executive and the CEO of Mayflower Entertainment. He’s known for brokering hundreds of millions of dollars in celebrity, music, and talent deals for major global brands. With a career spanning over two decades, Ryan has worked behind the scenes connecting corporations with A-list talent for commercials, endorsements, and cultural campaigns—making him one of the most influential dealmakers in the industry.---DJ Irie is an internationally renowned DJ, entrepreneur, and philanthropist. Best known as the official DJ for the Miami Heat, Irie has built a powerhouse brand that blends music, sports, and business. He's a sought-after entertainer for global events and corporate partnerships, and also the founder of the Irie Foundation, which focuses on empowering at-risk youth through education and mentorship. With deep ties in both the entertainment and philanthropic worlds, DJ Irie is a cultural connector and respected voice in the industry.Like this episode? Watch more like it 👇Inside the Mind of Tai Lopez: Masterminds, Mentors, and Million-Dollar Insights: https://youtu.be/qlzbbW4hrSwShark Tank’s Daymond John: Life, Best Sales and Business Strategies: https://youtu.be/RkHBezJ3n8sDan Bilzerian Broke All the Rules & It Paid Off BIG: https://youtu.be/yMOCvk_6cxYDan Martell: The Man with the Cheat Code to Money: https://youtu.be/xj_y30BXEyoWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/
Transcript
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| 0:00.0 | Ladies and gentlemen, welcome to a very, very, very special addition to the Money |
| 0:09.6 | Mondays podcast because I have a guest that always turns me down. |
| 0:13.5 | He turns everybody down for speaking, for podcasts, for interviews, because everybody wants |
| 0:17.7 | him, but he likes to be behind the scenes where he spends hundreds of millions |
| 0:21.0 | of dollars with celebrities, brands, TV commercials, and a lot of things that you see in |
| 0:25.5 | video game and television, he's actually the mastermind behind it. |
| 0:28.5 | So our guest, Ryan Shimon, I'm going to have him do a quick two-minute bio so we can get straight |
| 0:32.2 | to the money. |
| 0:33.5 | I think, thanks, Dan, Thanks for having me. And yes, the $8.72 that you paid me to be here today is definitely worth it. |
| 0:40.5 | It was $9. That's all it took to get me on the mic. At the end of the day, though, my bio is pretty simple. I started off as a sports agent. I loved it. At 19, I was probably the youngest guy in the history to be a sports agent. |
| 0:54.9 | I did that for a little while. |
| 0:56.4 | Then I was the CMO, the first publicly traded sports marketing company when I turned 26. |
| 1:01.2 | And what I realized, what I really enjoyed was working on the brand side versus working on the talent side. |
| 1:06.8 | Working on the talent side, you're pitching talent all the time. |
| 1:09.5 | You're kind of selling. |
| 1:10.9 | My vision was, how do I become a buyer? |
| 1:13.6 | And in 98, I started a company called Platinum Rye Entertainment. |
| 1:17.4 | And our entire vision was if corporations would buy talent, music, and celebrity, and athletes, |
| 1:23.6 | the way they bought media through one vertical, you get cost savings, cost avoidance, and value ad. |
| 1:29.1 | So what does that mean? |
| 1:30.1 | Essentially, it's collective buying. |
| 1:31.9 | Why does someone like Pepsi use OMD to buy media instead of hiring three smart people to buy their media? |
... |
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