What's up everyone? Welcome to another episode of the Colin and Samir Show. On today's episode,

we are joined by Cassie Ho. Now, Cassie's been on YouTube for a very long time. She's a YouTube

channel called Blog Alates with over 8 million subscribers. I like to think of Cassie Ho as essentially

prime feastables and Chamberlain coffee, but many years before those brands were making headlines.

Over the years, she grew a really tight-knit community on YouTube and started out like most

creators do selling them merch, putting her logo on a shirt, but today has two separate brands

that both do over eight figures each in revenue per year. The two brands are called Popflex and Bloggalates. Popflex is available online,

and Bloggalates is actually a partnership with Target. So it's available in physical retail stories. Pretty

cool. In this episode, we talked to Cassie, as well as her husband slash business partner, Sam,

who you will hear on the episode, about how she grew her YouTube channel and then was able to

turn it into these colossal businesses. Now, we actually went to go visit Cassie at her home when we

filmed this episode. So we have a video that goes along with this, but it's a little bit different.

It includes more of us walking around her home, learning more about her strategy of how she

promotes her products

through YouTube shorts. So if you want to check that out, you can check that out. It is a different

experience from this. So you can totally listen to this and then go watch that. It's live on the

YouTube channel now. All right. There's so much to learn from a creator who's been on the platform

for as long as Cassie, but also someone who's built two massive brands. So we hope you guys enjoy this episode.

If you have something you want to say about the episode, you can head over YouTube.

Put a comment in the comment section there.

All right, here's our episode.

So you started on YouTube in 2009, and we were speaking with you earlier and you said that

...