How Can I Improve My Email Open Rate?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 13 November 2017

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s question comes from Emilio. How can he improve the open rate for his email marketing? In this episode, I recommend https://glockapps.com/, a great tool for testing emails before you send them. Do you have a question about email marketing? Record it at http://askpat.com/.

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Transcript

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0:00.0	AskPath.
0:07.0	www.com.
0:08.0	AskPath.
0:09.0	Hey, everybody, what's up and welcome to episode 995 of Ask Pat.
0:14.0	Thank you so much for joining me today.
0:15.8	As always, I'm here to help you by answering your online business questions five days a week.
0:19.6	And we are here with Emilio.
0:21.7	All right. Now, here's today's question from Emilio.
0:24.4	Hey, Pat. This is Emilio Rodriguez. I'm here for the third time. So I feel very lucky that you
0:29.7	get to answer my question this time again. Now, I have something different. I know you have a lot of
0:35.0	experience related to email marketing and you offer
0:38.2	things like your free e-book email their smart way. So I thought you'd be a good person to ask about
0:43.3	this. I have any companies called El Briefing. It's in Spanish. It's a daily newsletter targeted
0:49.9	for the Dominican Republic. And I'm growing about 50 to 100 email subscribers today.
0:57.1	Now we have over 10,000 subscribers with an open rate of about 35%.
1:02.0	But one day, for some reason, when we sent the email, he got into everybody's main
1:09.0	mailbox.
1:14.0	And they told us that they're glad that it's not longer going into promotions or spam or you know whatever it was going or just not going but we weren't we haven't
1:21.4	been able to replicate that and nothing changed on the day of that email except that who knows what
1:27.3	Gmail and all their clients were thinking that day of that email, except that who knows what Gmail and other clients were thinking that
1:30.2	day, where that specific day we got over an open rate over 55%. So we've been looking how to
1:37.1	replicate that so we can keep that high open rate. Currently, we use MailChimp, and I know it's a shared IP that they use, so I don't have
	...

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