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What's up everybody, Pafflin here and welcome to episode 185 of Ask Pat 2.0.

You're about to listen in on a coaching call between an entrepreneur just like you with me who's here to help and serve not just the person who's on the show, but you, because you can listen in and get some good advice as well.

And today we're talking with Ben from fitness penpal.com. He's got a great brand, a lot of offline clients, in-person clients, but he's wanting to grow his online reach.

And he's kind of, as he says, as you'll hear, in the messy middle. And I think a lot of us can

relate to that. And so I ask him a lot of questions about, okay, you're in the middle, where do you

want to go? And then we talk about how to get there. So listen in, here he is, Ben, from FitnessPenpal.com. Hey, Ben, welcome to Ask Pat 2.0. Thanks so

much for joining us today. Hey, thanks for having me, Pat. This is awesome. I'm just like to get this

going. Why don't you take a quick moment to share with everybody who you are and what you do?

All right. So, yeah, I'm Ben. I'm from Cleveland, Ohio, and I run an online health

fitness business. And in the past couple years, really the past five years, it's become my full-time

thing. And I feel like I keep using the term or thinking of the term, murky middle, because I've got

to this point where, you know, I'm running my own business, I'm paying for all my own stuff. I'm doing what a lot of people said I couldn't do. But I'm at the point where, man, I want to keep climbing. I want to get bigger. I want to go up to that kind of next level. And I feel like I can't find the handle on how to do it. So that's what brings me here today. Cool. Thank you, Ben, for sharing that. And first of all, congratulations on your business, especially when you are

met with people who, you know, maybe don't believe that you could do it or even you don't

believe you can do it sometimes. And then here you are. You've built a successful business,

able to support your life, which is great. And so let's talk it through. I want to

know initially, where do you ultimately want it to go? You said you're in the middle. What does the

quote end or the other side look like to you? Yeah. So like I said, I went to, you know,

school for exercise physiology. And I've always been taught to do things, you know, by the book,

you go to school, you get your degrees, you do all that. And I have a master's degree now. I

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