How Can Democrats Win the Digital Wars?

Offline with Jon Favreau

Crooked Media

Society & Culture, News

4.7 • 2K Ratings

🗓️ 14 August 2022

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tara McGowan, one of the Democratic party’s most innovate digital strategists, joins Jon to talk about ways Democrats are fighting back against the MAGA Movement’s control of the internet. They discuss what impact, if any, political advertising has in an online era, why John Fetterman’s tweets are so damn good, and why they’re fed up with Democrat’s annoying fundraising emails.

Transcript

Click on a timestamp to play from that location

0:00.0	Like, normally, I would say that Twitter fights or people that are very online with politics,
0:08.6	it's like a little too insular to matter, but this clearly seems to be working for the
0:13.3	federal campaign, his online presence.
0:15.8	Why do you think it's working?
0:16.8	It's brilliant.
0:17.8	I think it's brilliant.
0:18.8	I think it's absolutely brilliant.
0:19.8	There's a few tenants to it that I think are just incredibly smart.
0:25.4	One, repetition.
0:27.7	People need to hear things a dozen times before it sinks in, and a lot of people are too scared
0:34.6	of that, right?
0:35.6	They're like, oh, I'm going to turn people off because I'm saying the same thing over
0:38.2	and over again.
0:39.2	The key is to make it fresh every time, but the same message gets across.
0:45.0	Dr. Oz will never, ever, ever be able to change anyone's mind in Pennsylvania or in
0:50.5	a league political national circles that he's not from New Jersey.
0:53.6	I'm John Febrew.
0:55.8	Welcome to Offline.
0:59.3	Hey, everyone.
1:00.3	My guest today is political strategist and journalist Tara McGowan.
1:04.1	I've wanted to have a conversation about democratic digital strategy for a while now.
1:07.8	I had a great conversation a few episodes ago with Jennifer Senior about how Steve Bannon
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Crooked Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Crooked Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.