What's up, everyone? Welcome to this episode of the Colin and Samir Show. On this episode,

we are speaking with a creator named Caleb Simpson. Now, Caleb Simpson gained one million

subscribers on YouTube in three months by asking one simple question. How much do you pay for rent

in New York? Caleb describes himself as Humans of New York meets MTV Cribs.

And he's a creator that's at a really interesting point in his career.

He has a lot of momentum.

He's experienced a lot of growth, and he's done it primarily with short-form content.

And this is one of the first times that Samir and I have spoken to a creator who makes primarily short-form content

and has found a way to monetize it across

multiple platforms. Now, it's also coming on the heels of YouTube monetizing shorts early this year.

So a lot is about to change when it comes to the landscape of making short form content.

And that's something that we really dive into with Caleb in this episode.

So in this episode, we talked to Caleb

about developing his format. Like, how did he land on this format that just has gone crazy,

viral across all platforms? We talk about how he actually makes money and which platforms

pay the most for short form content. And we also talk about his plan to transition into long

form content. Like, how is he actually going to build a long-term career on YouTube? We also talk about his plan to transition into long-form content. Like, how is he actually going to build a long-term career on YouTube?

We also just get into Caleb's origin story, which is pretty interesting.

It can seem like you're an overnight success, especially when it comes to short-form content.

But with Caleb, he has been doing this for a long time.

So we know a lot of you have been asking questions about shorts in the

subreddit. So if you have further questions about short form content after listening to this episode,

...