How Cadillac Are Secretly Building an F1 Superteam: Team Boss Graeme Lowdon (E359)

The High Performance Podcast

High Performance

Sports, Self-improvement, Mindset, Growth Mindset, Health & Fitness, Non-negotiables, Education, Life Lessons, High Performance

4.8 • 4.7K Ratings

🗓️ 7 July 2025

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

Graeme Lowdon is a seasoned motorsport executive best known for co-founding the Marussia F1 Team.

In this episode, Graeme dives into the heartbeat of Formula One as the ultimate team game. He shares how success isn’t just about speed or strategy, but about having a diverse group of talented individuals united by a common purpose.

Graeme also opens up about the difficult moments that come with the sport, especially handling loss and uncertainty. He talks candidly about the emotional impact when a team member is hurt and the importance of resilience and trust during those times.

This episode offers a rare, honest look at what it takes to build and lead in one of the toughest environments in sport.

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Transcript

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0:00.0	It's Elvis and Monroe and Muhammad Ali, iconic people in their field and they all choose Cadillac,
0:08.0	so there must be some reason.
0:09.7	From the day that the entry got confirmed, my phone got reasonably busy from driver managers.
0:14.8	Everyone wants to drive Cadillac, that's absolutely for sure.
0:17.9	Visibility was poor, you know, it was raining.
0:20.3	And I knew that J jewels had gone off.
0:22.1	As soon as I saw that, I thought,
0:23.3	this isn't going to be good.
0:24.7	You know, you learn a lot from,
0:26.4	you learn a lot from stuff like that.
0:29.6	That is the voice of Graham Loud
0:31.3	and the man leading one of the boldest projects
0:33.3	in modern Formula One.
0:34.7	In fact, as you're about to hear him
0:36.1	described to me, no one has ever taken
0:38.6	a bigger gamble in Formula One than the US-based Cadillac F-1 team. And Graham is about to open up
0:45.4	about that gamble, about the process of actually creating a Formula One team from scratch when
0:50.0	there isn't a book on how to do it. He talks about the multi, multi-million pound gamble that had to be taken, even before Cadillac knew if they'd be on the grid.
1:00.0	And in this conversation, Graham and I also get very emotional as he opens up about losing driver Jules Bianchi after his tragic crash in Japan and the deep impact that Jewell left on him and many of us
1:11.8	Formula One fans. He also tells us how that experience changed the way that he leads forever.
1:17.9	We'll then discuss nearly losing the team, the incredible story, and it is incredible,
1:22.2	of fighting to stay on the grid against the odds as the team's assets were sold around him.
	...

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