How Businesses Exaggerate Their Value | Ep 332

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Business, Education

4.9 • 4.8K Ratings

🗓️ 30 September 2021

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:33) - 1st & 2nd: Contract Value, Revenue Over Lifetime

(2:58) - 3rd & 4th: Business Valuation, Actual Yearly Revenue

(4:49) - 5th & 6th: Yearly Profit, Owner Earning

(6:55) - 7th: Net Worth, Pros and cons of each way

(17:28) - Alex's preferred way: Net Worth, What's left after everything

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.1	It's 164 pages.
0:16.1	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.1	One of the ways that people try to see you into thinking that they have a more valuable
0:33.0	business.
0:34.0	Welcome to the game where we talk about how to get more customers, how to make more
0:36.6	customers, how to keep them longer in the many failures and lessons we have learned
0:39.8	along the way.
0:40.8	I hope you enjoy and subscribe.
0:43.2	In this video, I'm going to talk to you about the seven most common ways that people measure
0:47.1	or measure the value that they are providing in business and to the marketplace.
	...

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