Ted Audio Collective.

Audio Collective.

I'm at least Hugh.

You're listening to Ted Talks Daily.

You've probably heard a lot, even right here on this

podcast, about sustainable businesses, but regenerative businesses go far beyond sustainability.

In her 2023 talk from Ted Women, journalist Esha Chabra shares what she's learned from

this entirely different class of company and what it means for the planet and its people after the break.

Business as we know it has been focused on scale, growth, productivity, and maximizing profit.

It's that hustle culture that we love, right?

The faster the growth, the better, the more money, the better.

And yet, that hasn't really worked.

I mean, the planet has clearly taken a hit, but also I think people are

fed up and seeking for more balance in their lives. So to rectify this, over the last few

years we saw the rise of sustainable and mission-driven

brands. These were companies that started with a very simple model of

you buy a pair of shoes, we'll donate a pair of shoes. Then it became

we'll be conscious companies,

we'll recycle our waste,

and most recently we'll use carbon offsets.

Well, that's all well-intentioned, and it truly is, but sustainability has become more marketing than action, it seems.

It hasn't really moved the needle on what is the core purpose of business and the core model of business.

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