How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Entrepreneurship, Business

4.6 • 701 Ratings

🗓️ 8 April 2026

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you build a construction SaaS to $2M in revenue with just $500K raised and get 95% of growth from SEO?

Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue today. The company helps residential and commercial builders manage finances and workflows, and it is doing about $160K in monthly revenue with roughly $40K in monthly profit.

What makes this business interesting is that it scaled in a legacy industry without paid acquisition or outbound. Buildern built an inbound engine around high-intent SEO, stayed profitable, and is only now adding a sales team as ACV moves closer to the range that can support quota-carrying reps.

You'll learn:

How Buildern found an underserved construction software niche.
Why Hmayak shut down a $3M dev shop to go all in on SaaS.
How the company raised just $500K and sold only 10%.
What $160K in monthly revenue looks like at a $40K profit level.
Why 95% of revenue came from SEO-driven inbound.
How Buildern chooses long-tail keywords in construction.
Why transparent competitor comparison pages rank well.
How internal SEO execution beat the need for an agency.
What changed once the company started hiring sales reps.
How pricing moved from roughly $6K ACV toward $7.5K to $8K.
What AE quotas and compensation look like at this stage.
How a profitable vertical SaaS company scales with a global team.

Hmayak came into Buildern after years in SaaS development, travel software, and running a dev shop that peaked at about $3M in annual revenue. He launched Buildern in 2021, spent the first two years without paying customers, then used industry-informed angels and product iteration to find the right shape of the product.

This episode is for founders building in old industries, operators trying to scale efficiently, and investors who care about profitable SaaS growth. It is a useful masterclass in vertical SaaS positioning, SEO-led demand generation, and disciplined capital use.

Watch this episode on YouTube: https://youtu.be/An0n18v4j8E

Connect with Hmayak: https://buildern.com/

Connect with Nathan: https://founderpath.com/

Transcript

Click on a timestamp to play from that location

0:00.0	You've scaled over $2 million of revenue today. Do you do podcast a lot or is this exclusive? No, no, it's exclusive. On $160,000 a month of revenue, will you profit 20,000 or 10,000? Around 40. How much money have you raised from investors and what percent of the company do you sell? So we raised around half million. How much equity did the angel investors get for the 500,000 investment? Total around 10%.
0:22.0	Just tell us what you sell. What's the tool do? So how we help to builders, it's like
0:26.2	building and construction management software. So we had residential and commercial builders to
0:30.3	better manage the finances and better manage their forklows. A lot of those are legacy tools.
0:36.9	And whenever you're trying to find some good
0:38.6	tool, it was very hard. That was the reason why we created Builder. Where did most of your new
0:43.4	customers come from? Hey folks. My guest today is Mike Tigranian. He is the CEO and founder of Builderne,
0:50.6	a platform modernizing the 10 trillion construction industry. But there were 15 years in
0:55.1	SaaS development. He's helped thousands of builders replace outdated paperwork with digital
0:59.6	workflows that save these firms up to 30% of their management time. Mike, you ready to take us to the
1:04.5	top? Yeah. And I don't, thanks for it. And this is very nice of you. I said before, I said, why did
1:09.5	you say yes to this interview? And what did you say?
1:11.5	So I said, if I'm listening to your podcast, so if I can help to someone else, as usually people help me, then I will be more than happy to participate. Well, I love that. I love that you're here. And do you do podcasts a lot or is this exclusive? No, no, it's exclusive.
1:24.5	We love that.
1:25.1	Okay, so you've scaled over to over $2 million of revenue today.
1:29.0	Tell me, before we get into more to over $2 million of revenue today.
1:29.3	Tell me, before we get into more economics, I was sort of joking with the revenue question.
1:32.4	Just tell us what you sell.
1:33.5	What's the tool do?
1:34.5	Yeah.
1:35.5	So how we help to builders, it's like building is construction management software.
1:39.5	So we had residential and commercial builders to better manage their finances and better manage their
	...

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