How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook's Nicola Mendelsohn
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 30 July 2019
⏱️ 17 minutes
🧾️ Download transcript
Summary
I sat down with Facebook's VP of EMEA Nicola Mendelsohn to talk brand authenticity and how I use my personal social channels to help Fortune 500 brands implement platform best practices. A lot of gold in here!! Make sure to tweet me @garyvee if you have any questions or want to say hi ;)
Timestamps:
1:10 - What does brand authenticity mean to you?
4:05 - Which brands are communicating well?
5:15 - Are there stages where creativity and authenticity matter more?
6:35 - What is one piece of advice you would give to a small business trying to find its voice?
9:15 - What are you favorite platforms?
10:05 - How do your personal social profiles help you bring value to big businesses?
12:40 - What are some of the next big trends?
14:00 - Facebook rapid fire Q&A
Transcript
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| 0:00.0 | Podcast listeners, this is Mae and I'm a strategist on Gary's team. |
| 0:03.6 | Today's episode is a Q&A with Nicola Mendelssohn, who is the VP of Facebook, EMEA. |
| 0:09.7 | She has scary a lot of questions about brand authenticity and what some of the next big trends are. |
| 0:15.3 | Enjoy and if you want to intro a podcast episode, make sure you tweet at GaryVee with your favorite episode and why. |
| 0:21.9 | GaryVee up next. |
| 0:23.6 | This is the GaryVee audio experience. |
| 0:29.5 | Hi everyone, here we are in Cannes and I am with the incredible GaryVee. |
| 0:34.3 | I am so excited. We've been trying to do this for the longest, longest amount of time. |
| 0:38.3 | And he's rocked up today in a spurs kit, which my kids are absolutely going to love. |
| 0:43.9 | Everybody knows everything about you. You are a serial entrepreneur. |
| 0:47.2 | You set up that first business, eliminate business age seven, now chairman of Aina Ex, CEO of Ad Agents, even Minia. |
| 0:55.0 | And we're actually going to talk today about authenticity and how brands can create real and meaningful connections with consumers. |
| 1:01.7 | And I'm hoping you're going to share some of your top tips today. |
| 1:04.7 | So welcome to the Facebook space. Thank you for coming. |
| 1:07.8 | Thanks for having me. |
| 1:08.6 | So let's get straight in. |
| 1:09.7 | So tell me, let's we're talking about authenticity in a brand. |
| 1:12.7 | What does it mean to you from a brand communication? |
| 1:15.6 | You know, this is an interesting question. |
| 1:17.3 | I have a pretty, for this world, a pretty left field point of view on this. |
| 1:22.9 | And my point of view is that we need to achieve relevance. |
| 1:26.4 | I'm looking at 11, 12, 13 faces right now. |
... |
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