How Brand Beckham transcended football
The Athletic FC Podcast
The Athletic
4.0 • 1.3K Ratings
🗓️ 12 October 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
Following the release of the David Beckham documentary that everyone is talking about, Ayo Akinwolere is joined by The Athletic’s Adam Crafton, Carl Anka and Felipe Cardenas to discuss Beckham and how he became a global icon that broke America.
We’ll also hear Adam in conversation with Paddy Harverson - former Manchester United Head of Communications, during the peak of Beckham’s celebrity.
How much of the documentary is a true reflection of the player and the man? Or is it all part of the Brand Beckham plan?
Produced by Guy Clarke & Jay Beale
Additional Production: Mike Stavrou
Executive Producer: Adey Moorhead
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | The Athletic. |
| 0:08.8 | Thanks to Netflix, everyone is once again talking about this man. |
| 0:13.9 | Arguably the most recognisable footballer in the world. |
| 0:17.9 | Yes! Yes for England! |
| 0:24.6 | David Beckham has done it big time! So what is it about David Beckham that saw him transcend sport on popular culture and became the brand that, |
| 0:31.6 | even to this day, everyone wants a piece of. It's another beautiful day here in Qatar. |
| 0:38.3 | Welcome to Doha, David. |
| 0:39.3 | Beautiful, eh. |
| 0:40.3 | So coming up, David Beckham and how he became a global icon that broke America. |
| 0:46.3 | I'm Ayurki-Welere. |
| 0:48.3 | Welcome to the Athletic Football Podcast. |
| 0:58.0 | And Beckham Shaw, Sullivan off his line. Oh! |
| 0:59.0 | That is absolutely phenomenal from the halfway line. |
| 1:05.0 | Number 23 is going to make his exit here. |
| 1:08.0 | Back-to-back titles for Beckham to take off into the sunset. |
| 1:16.5 | All right, let's get into this with us for this one to talk golden balls himself, |
| 1:20.9 | David Beckham, the Athletics, Adam Craft and Carl Anker, and also joining us from the |
| 1:24.9 | States, Felipe Cardenas as well. |
| 1:27.3 | We'll also hear from |
| 1:28.0 | Paddy Havison, former Manchester United Head of Communications doing the peak of David Beckham |
| 1:33.6 | Celebrity. Right, let's get into this documentary. There's got to be spoilers here. I've only seen |
| 1:37.7 | episode one. I know, Carl, you've been an astute student. You've done all four. Respect to you. |
... |
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