This is the Guardian.

Today, how boycotts against Russia work and how they don't.

The Guardian is a Russian chef based in London who runs a fashionable restaurant in Soho.

It's kind of a little bit hipster places because it's not just a babushka growing mother with...

Until a month ago, Alexey would only ever really post beautifully curated photos of his cooking on his Instagram.

But now he's posting anti-war protest songs and rallying his tens of thousands of followers to focus on Ukraine.

Until the war, his restaurant Zima, which serves Pshuba, Bosh, Strong enough and Barry Infuse Vodka's, was always fully booked.

Usually on Friday, for example, at Saturday, we couldn't add one working in the restaurant because all the places are booked.

But on the 24th of February, all that changed.

We have less bookings.

It didn't matter that most of the kitchen staff were Ukrainian or that Zima had pledged to donate 10% of its revenue to the Red Cross.

The restaurant faced a flood of cancellations and started getting angry calls.

Staff were abused and Alexey had to hire security on the door.

I've never been an actor because I'm a little bit a writer.

I've thought that you can be good men without taking part in politics.

But now I cannot be the same man.

And it's not just Alexey and Zima.

Russian brands and even companies and products that aren't Russian that seem like they might be have been hit by a wave of anti-Russian sentiment that has spilled into something that is unruly and uncomfortable.

The war in Ukraine is unfolding day to day and it's really hard to see that anything material is going to change on the ground for people being bombed in Maria Pol or Kiev.

The guardians are not just a brand of Russian boikots.

The guardians are not just a brand of Russian boikots.

From the ban of Russian cats in the international cat federation to big brands like IKEA and McDonald's closing their branches in Moscow.

...