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Popcast

How Bobby Shmurda Danced Into the Hot 100

Popcast

The New York Times

Music Interviews, Music Commentary, Music

3.61.5K Ratings

🗓️ 14 November 2014

⏱️ 28 minutes

🧾️ Download transcript

Summary

The 20-year-old East Flatbush rapper Bobby Shmurda has just jumped from No. 8 to No. 6 on the Billboard chart.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the New York Times Popcast, your Vine Party of Music News and

0:05.6

participation on Cars. I'm your host Ben Ratliff. Jammu Beach, beets, go at me.

0:14.0

And chewing on some hot, boy, like I talk to

0:18.0

she, see when I sht'baws.

0:20.0

Like you see them twirled and he dropped.

0:22.0

And we keep the m mode to my block and my say keep it on him he doesn't drop

0:28.9

And we be while he's some hot tone's only get busy with him.

0:34.0

Try to run down and you can catch a shit.

0:36.0

You've been listening to Hot Boy by Bobby Schmerta,

0:40.0

which has been around all summer.

0:42.0

Yeah. Although some people may not have known about

0:46.1

it until after the appearance of a very popular vine.

0:49.7

Right, and I think also when we'll get to this later, I think there's probably a whole second wave of people who didn't even know about it off that, but who now know about it because it's number 8 on the Billboard Hot 100.

0:59.0

Right. So there's an EP out, a Bobby Schrda, just came out this week.

1:03.0

EP out.

1:04.6

And the song, Hot Boy, is, as you said, number eight on the billboard chart.

1:09.1

Right, and the raise on debt of the EP is,

1:11.6

it only exists because of the success of the song like you know it's not I don't I would

1:17.5

actually rather hear like a 14 track Bobby Schmerto mixtape that what did not have the involvement of his label then this five-track EP.

1:26.0

Answer one question for me.

1:27.0

Can a single rise to number 8 on the Billboard chart on the strength of Vine plays.

1:32.8

I would say that algorithm is probably not completely conducive to that, but I do think that

...

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