How Biotech Is Creating Synthetic Alternatives to Coffee
WSJ Tech News Briefing
The Wall Street Journal
4.3 • 1.7K Ratings
🗓️ 7 May 2024
⏱️ 11 minutes
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| 0:00.0 | Don't you wish your life came with a warning app? |
| 0:02.0 | That dog does not want to be petted. |
| 0:04.0 | Well, life doesn't always give you time to change the outcome, |
| 0:08.0 | but Pre-diabetes does. |
| 0:09.0 | Take the one minute test today at Do I Have Pre-diabetes. |
| 0:12.0 | Or brought to you by the Ad Council on its pre-diabedes awareness partners. |
| 0:15.0 | Welcome to Tech News Briefing. |
| 0:20.0 | It's Tuesday, May 7th. |
| 0:22.0 | I'm Alex Oscela for the Wall Street Journal. |
| 0:25.0 | Coming up on today's show, in spite of Tik-Tok's looming banner sale, |
| 0:28.0 | the app is courting advertisers. |
| 0:31.0 | We'll hear about what makes the platform appealing for them from |
| 0:33.7 | W.S.J reporter Katie Dayton. And then climate change is putting your |
| 0:38.3 | morning cup of coffee at risk. W.S.J. Technology columnist Christopher Mims tells us how companies are turning to biotech to create |
| 0:46.4 | synthetic versions of coffee, chocolate, and other endangered foods. |
| 0:51.1 | But first... foods. |
| 0:58.0 | But first, last week at an event called New Fronts, Tik-Tok made a pitch to advertisers. |
| 1:00.0 | It's not the first time the social media platform has done this, but this year was a little different. |
| 1:05.0 | Instead of smaller events and dinners, Tik-Tok had a more formal presentation with around 300 |
| 1:10.0 | media executives in attendance. |
| 1:12.3 | And it didn't just tell advertisers about the platform's new features |
| 1:15.3 | and partnerships. It addressed the elephant in the room, the recently signed law that will force a ban or |
... |
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