How Billion Dollar Ideas Come To You with Jeffrey Perlman

The Mindvalley Podcast

Mindvalley

Education, Health & Fitness, Self-improvement, Mental Health

4.5 • 1.5K Ratings

🗓️ 1 September 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you listening to your ideas? This questions may sound strange but this was how Zumba became the household-name brand it is today. And the speaker sharing this story on Mindvalley’s A-Fest stage is Jeffrey Perlman, former CMO of Zumba. Jeffrey will explain how we can discover our true legacy and harness the power of inevitability in three strategies.

“Zumba was inevitable. It was more real in our heads than the real world.”
— Jeffrey Perlman

Highlights from the episode:

Jeffrey opens the stage with his truth; introducing, “Gonzalo."
He tells the story of how Zumba started from being the joke of the fitness industry to the mega-brand it is today
Jeffrey explains the continuum between consciousness and matter, and why you need to listen to it carefully
He shares the three stages of stepping into the inevitability of your billion dollar ideas
He offers a simple advice on finding inspiration from business models and having one for your business
Jeffrey drives the point home with his closing on how you have to honor your vision, mission, and billion dollar ideas

Influencers or businesses mentioned in the episode:

Beto Perez
Zumba
Inc. Magazine

Here’s one key takeaway from the talk for you to leave with,

“If you have a moment of inspiration, a vision, something that feels right to you in the world… it has already started.”
— Jeffrey Perlman

Here at Mindvalley, we’re committed to more than just personal growth. We're determined to push humanity forward by empowering our audience, like yourself, to unleash your fullest potential, to be extraordinary, by using the most powerful tool of all — education.

Mindvalley's A-Fest is an event pool of inspiring talks from incredible change-makers just like Dave, Marisa, and Sonia. If you’d like to learn more about Mindvalley’s A-Fest, visit our website at afest.com and apply to become part of our curated community and attend incredible events dedicated to personal transformation.

***

The Mindvalley Podcast aims to bring to you the greatest teachers and thought leaders on the planet to discuss the world's most powerful ideas in personal growth for mind, body, spirit, and work.

Bonus:

- Subscribe to Mindvalley Membership to discover 30+ Mindvalley Quests, watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community 👉 https://go.mindvalley.com/NOW

Transcript

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0:00.0	I am Mission Laciani, founder of Mind Valley, the School for Human Transformation.
0:05.0	You're listening to the Mind Valley Podcast where we'll be bringing you the greatest teachers and
0:09.2	thought leaders on the planet to discuss the world's most powerful ideas and personal growth for mind, body, spirit, and work.
0:17.0	Hi everyone, welcome to another episode of the Mind Valley Podcast. This is Vichioniani and this person whom I'm bringing on right now is a guy who is not just a dear friend but I asked him to mentor me. See his name is Jeffrey Perlman and Jeffrey Perlman grew up in Colombia, moved to Florida,
0:35.0	and together with his brothers and a group of friends,
0:38.0	they ended up starting a company that everyone has heard of,
0:42.0	and it became the company that appeared on the cover
0:46.2	of Ink magazine as company of the year and that company's name is Zumba.
0:50.8	You have probably seen Zumba at some point. You've heard people talk about
0:54.4	Zumba. It's all over television. It's mentioned in movies and songs.
0:59.2	Zumba is not just a fitness company that uses dance to make you get fit. It's the world's largest
1:05.8	radio station. Did you know that Zumba popularizes songs to such a degree that Desbasito, which became the
1:12.2	number one song in the world, the most watched music video on YouTube,
1:17.0	well Desposito got its lift because it got distributed across Zumba classes globally. See every
1:26.6	single day 15 million people take a Zumba class somewhere in the world and
1:31.4	Jeffrey Pullman and his brother Alberto, who is the CEO of
1:34.9	Zumba, they've just done an incredible job building a global brand that
1:39.4	encourages people to be joyful, to be happy, and to be fit. So they built this remarkable
1:45.0	brand that went from nothing to Inc magazine company of the year in the span of
1:49.7	about a decade and it all started because Jeffrey's mom was attending a a who is now famous but back then was just teaching a fitness
2:03.2	and barely speak English and he forgot his usual tapes and so to get people
2:07.5	moving he played a Latin dance song but he happened to have
	...

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