How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.3 • 3.2K Ratings

🗓️ 1 July 2024

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s almost the Fourth of July, and that means it’s time for our annual grilling episode. This year, I’m talking with Big Green Egg CEO Dan Gertsacov, who has big plans for using very modern fan-based marketing techniques to expand the market for the company’s old-fashioned, fire-burning, aspirational product. Links: Big Green Egg Appoints a New CEO | CookOut News Big Green Egg 50th Anniversary 1974-2024 | Big Green Egg Yep, Big Green Egg Just Made a Beer Keg | Gear Patrol AI could kill creative jobs that ‘shouldn’t have been there in the first place,’ OpenAI CTO says | Fortune Campfires, explained | Vox An ‘Epidemic’ of Loneliness Threatens Health of Americans | Scientific American RIP: Here are 70 things millennials have killed | Mashable “Genius of the AND” | Jim Collins Keurig's attempt to 'DRM' its coffee cups totally backfired | The Verge A Look at the Danny Meyer Documentary The Restaurateur | Eater Transcript: https://www.theverge.com/e/23952121 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	How dole custom orders work on Krakhan?
0:03.0	Imagine I'm a music producer, dialing in my newest track.
0:07.0	Need more bass? Crank it.
0:09.0	Vocal's not popping. Double it up.
0:11.0	Want a bigger sound? Hit that reverb. Hard. That's custom orders on
0:16.5	Cracken. Complete control over your crypto trades. Go to Cracken.com and see
0:21.0	what crypto can be. Don't invest unless you're prepared to lose all the money you invest.
0:25.0	This is a high-risk investment and you should not expect to be protected if something goes wrong.
0:31.0	So you've arrived. You head to the brasserie, then the terrace, cocktail?
0:37.0	Don't mind if I do.
0:40.0	You raise your glass to another guest because you both know the holidays just beginning.
0:45.2	Passengers please proceed to game.
0:46.7	And you're only in Terminal 3.
0:49.3	Welcome to Virgin Atlantic's unique upper class clubhouse experience where you'll feel like you've
0:55.0	arrived before you've taken off.
0:58.5	Virgin Atlantic, see the world differently.
1:07.0	Hello and welcome to Decoder. I'm Neely Patel, editor-in-chief of The Verge,
1:09.0	and Decoder is my show about big ideas and other problems.
1:12.0	This is our 4th of July episode, so today I'm talking with
1:15.2	Dan Gertzakove, the CEO of Big Green Egg, the company that makes the famous big green egg grill.
1:21.8	Talking with grill CEOs during the summer has become a little tradition on decoder.
1:25.6	And it's always fascinating how many of the same themes that we talk about with
	...

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