How Beth Hall turned her AP Essay Writing Skills into a CEO Teacher® Business
The CEO Teacher Podcast
Kayse Morris
5.0 • 734 Ratings
🗓️ 16 June 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
From AP Essay Writing to YouTube-ing to Business Building
Hey CEO teachers! Have you ever wanted to take your area of expertise -- something like, say...AP essay writing -- and turn it into a successful YouTube channel AND an even more successful business? Does that sound impossible? Well, friend, even if you're not an expert at what makes a good AP essay, I'm here to tell you... you don't need to be. Because my guest today, the amazing teacher turned CEO Teacher Business owner, Beth Hall, has taken her brilliance around a very specific topic -- which, in her case, is AP essay writing -- and turned it into a teacher-business. Most of all, while AP essay writing is unique to Beth, it's the focus on her specialty that makes her business...well, special! And as a teacher yourself, I'm willing to bet that you have something unique and specific to offer, also. So sharpen your pencils and let the testing begin, because this AP essay writing business story is a 5 out of 5.
AP Essay Writing Tips - The Case Study
Here's a more about Beth: Beth Hall is a high school English teacher from Arkansas who specializes in teaching AP Language and Composition, an advanced placement course that focuses on helping students analyze nonfiction passages to improve their academic writing skills. In February 2019, Beth started a YouTube channel called Coach Hall Writes. Each week, Beth uploads a tutorial video to help teachers and students prepare for the AP Lang exam. In 2020, AP Lang teachers named the Coach Hall Writes YouTube channel one of the best resources to help prepare students for the AP Lang exam. And whatever your speciality is -- whether it's how to write an AP essay or Don Quixote in Spanish -- you're going to learn that being a specialist is a special superpower than can be converted into a business. Listen to the episode!
In this episode, you will learn:
- Why refining your niche to what you do exceptionally well -- like AP essay writing tips -- is at the core of a successful CEO teacher business
- How YouTube is a powerful search engine that can help you reach your target audience
- When to strategically use Facebook Groups as a market research tool
- When picking a niche audience is beneficial and when your niche might need to naturally change
Links Mentioned in this Episode about AP Essay Writing:
- The CEO Teacher's Marketing with Email Guide: kaysemorris.com/email
- Beth Hall's Ebook on Mastering Rhetorical Analysis
- Beth Hall on YouTube
- Beth Hall on Instagram
- Coach Hall Writes on Instagram
- AP English Language and Composition
- More about AP English
CEO Teacher® Resources Worth Their Weight in Gold:
What's your CEO Teacher® Type? Find out here!
Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today!
Check out my CEO Teacher® Book Recommendations here!
Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers:
The CEO Teacher® Podcast Facebook Group
Send me a DM on Instagram- I love chatting with my people, so hit me up with all of your AP Essay writing questions!
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Ready for more? I like your style! Listen to these CEO Teacher® Podcast episodes next!
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Transcript
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| 0:00.0 | So I started getting involved in different Facebook groups because a lot of AP Lang teachers are |
| 0:05.2 | part of these well-established Facebook groups. |
| 0:07.4 | Now, I don't own the group or anything, but I started devoting a little bit of time each day |
| 0:12.8 | to read through the post and figure out what people were talking about. |
| 0:16.1 | And I would comment on people's posts, especially if nobody else had. |
| 0:20.1 | And then I realized that there was this one, especially if nobody else had. And then I realized that there |
| 0:21.7 | was this one skill that people were struggling with. And so I made a video about that skill, |
| 0:27.1 | and I got up the courage to post it in the group. And over time, I was pretty selective about |
| 0:32.5 | which videos I put out there for everyone to see. And over time, other people started commenting, oh, hey, |
| 0:38.6 | Coach Hall has this video about this topic. Here's a link. So then as I started to become, I guess, |
| 0:45.0 | more well-known, other people started helping you do that legwork. But I had to realize that if I wanted |
| 0:50.9 | to grow on YouTube, I needed to not only consistently upload high-quality YouTube |
| 0:55.3 | videos, but also I needed to make sure that I was meeting my ideal customers where they are. |
| 1:02.9 | Hey friend, I'm Casey Morris, former full-time English teacher turned online business CEO, |
| 1:09.4 | dedicated to helping teachers like you, unlock more freedom simply |
| 1:13.3 | by using skills you already have. I started selling my teaching resources online just to pay my |
| 1:19.3 | Netflix bill. I had no time, no past experience, no impressive tech skills. Heck, I didn't even |
| 1:25.7 | have a credit card that wasn't maxed out. |
| 1:28.3 | Fast forward to a few years later and hello, seven-figure business and thousands of lives transformed. |
| 1:34.3 | Now I get to work on a 1908 farmhouse for fun, crank the Grateful Dead Tunes whenever I want, |
| 1:40.3 | and hang out with my family while still doing what I love and you can do the same. |
| 1:46.0 | I'm here to help you skip the painful learning curve, focus on what matters most, and own your unique ability to teach, lead, and lend a helping hand without capping your income or your ability to impact the lives of students, parents, and other teachers. |
... |
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