How beef climbed to the top of the food pyramid
The Indicator from Planet Money
NPR
4.7 • 9.5K Ratings
🗓️ 22 January 2026
⏱️ 9 minutes
🧾️ Download transcript
Summary
On today’s show, America’s storied love affair with beef. And how big business and government have long influenced what winds up on our plates.
Related episodes:
Why beef prices are so high
Who’s buying all the beef?
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Transcript
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| 0:00.0 | NPR. |
| 0:11.6 | This is the indicator from Planet Money. |
| 0:13.6 | I'm Whalen Wong. |
| 0:14.7 | And I'm Darym Woods. |
| 0:15.9 | You might have seen earlier this month the Trump administration introduced a new food pyramid. |
| 0:21.3 | The government flipped the old pyramid upside down, literally. Yeah, the new pyramid is inverted. So the widest part is now at the |
| 0:28.2 | top. And occupying the top row are foods like a thick cut of steak and a wedge of cheese. |
| 0:34.0 | There's also broccoli and carrots, but fruits and vegetables are given as much importance as what the pyramid labels as protein, dairy, and healthy fats. |
| 0:42.4 | Health Secretary Robert F. Kennedy Jr. is arguably the country's highest profile carnivore. |
| 0:48.3 | He said in a recent press conference that he's fixing incorrect guidance from previous administrations. |
| 0:53.8 | Protein and healthy fats are essential, |
| 0:56.9 | and we're wrongly discouraged in prior dietary guidelines. |
| 1:00.7 | We are ending the war on saturated fats. |
| 1:04.2 | The secretary is talking about the fats found in red meat, butter, and cheese. |
| 1:09.2 | So it looks like beef is back on the menu. |
| 1:12.0 | But did it ever really leave? |
| 1:15.5 | Today on the show, we trace the rise of beef consumption in the U.S. |
| 1:19.3 | to see how the industry and government have long shaped the American diet. |
| 1:29.8 | Beef has always been a huge part of the U.S. diet, no matter how the food pyramid looks. |
| 1:35.4 | Joshua's Spetch dates America's love affair with beef back to the late 1800s. |
| 1:40.1 | Joshua is a history professor at the University of Notre Dame who studies ranching and meatpacking. |
| 1:44.8 | My story starts in the late 1800s, and that's when affordable, high-quality beef became a kind of expectation for people. |
... |
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