Tina Hedges' career has taken her everywhere from the perfume counter at Macy's to inside iconic brands

like Christian Dior, Estee Lauder, L'Oreal. But after almost two decades in beauty,

she had a personal crisis that inspired her to start Lolly Beauty, the first zero-waste, organic, food-grade approach

to beauty. We talk about her epiphany, the one thing she asks every investor she meets with,

and why she is so committed to getting this right.

Thank you. committed to getting this right. Tina, almost two decades in the beauty industry, and then you had both a health scare and

a crisis of conscience. What happened? I had spent about almost about two decades or so traveling the world

in pretty high-powered marketing roles and innovation roles for big companies in the beauty industry,

pretty much helping decide and create all the products in women's beauty cabinets.

And sort of simultaneously, I had this weird cross-section of, I started having all these

autoimmune issues and systemic allergies that no physician could sort of pinpoint what was really triggering it,

as well as went through early menopause.

And I was in my mid-30s and no underlying health condition for that.

And I started to think about all of the products I had been applying to my body from, you know, head to toe for

almost two decades. And I started to think about all those, that buildup of toxins and chemicals.

And I realized that I had been polluting my own body. And simultaneously, I had this consciousness of, wow, not only have I been pushing into the world

products filled with all these chemicals and nasties and synthetics and carcinogens,

endocrine disruptors, all of this, you know, really scary stuff. But on top of that, we're

blending all of that in 80 to 95% water because most of your skin, hair, and body products

are literally water. You're paying for water. And then wrapping all that in single-use plastic.

And when the world is running out of water, it's one of our most precious resources,

when there's going to be more plastic in the ocean than fish by 2025,

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