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Today, Explained

How Barnes & Noble survived

Today, Explained

Vox

Daily News, Politics, News

4.49.5K Ratings

🗓️ 19 December 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

The bookseller has gone from big-box villain to company on the brink of bankruptcy to bright spot in the mostly dismal retail space. The Verge’s Nilay Patel and prosecutor Brendan Ballou explain the unlikely story of its apparent turnaround. This episode was produced by Isabel Angell, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Noel King. Transcript at vox.com/todayexplained Support Today, Explained by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey guys, did you hear that a Barnes and Noble is opening in Northwest DC?

0:05.0

Oh, also one in Conroe, and another in Panama City Beach,

0:10.0

plus Roxbury and Paramis and Cincinnati and Cheyenne and

0:13.0

Flower Mound and Gainesville and Marina del Rey and Berlin game

0:16.2

and four in Dallas?

0:18.3

If you have even a passing interest in the American economy or in books,

0:22.3

one of the most stunning stories

0:24.0

this holiday shopping season is the rebirth of a bookstore chain.

0:28.0

Barnes and Noble went from shop around the corner

0:30.8

to Big Box Bad Guy gobbling up the competition as portrayed on screen

0:34.6

and you've got mail.

0:35.6

You discover a lot of things if you really knew me.

0:38.0

If I really knew you, I know what I would find instead of a brain and a cash register, instead of

0:41.8

a heart, a bottom line.

0:43.0

And then came the internet, and Barnes and Noble very nearly died.

0:48.0

Now from Doylestown to Meridian to the Eastview Mall in Victor, Barnes and Noble is back and how.

0:55.0

And how? That's coming up on today explained.

0:59.0

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1:03.0

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1:06.4

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1:08.8

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1:11.2

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...

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