Lately, the global superstar and Grammy award-winning singer known as Bad Money has been getting hotter and hotter.

Last night, he hosted the season premiere of Saturday Night Live, and next year, he'll headline the Super Bowl halftime show.

His celebrity reaches beyond the music industry, spanning generations and encompassing politics, Caribbean culture,

and Puerto Rican and Latin pride.

Bad Bunny makes music on his own terms. His latest album, DB Terramas Photos, or in English,

I should have taken more photos, has propelled him to new heights.

He followed it up with a three-month residency in San Juan

that drew hundreds of thousands of fans and hundreds of millions of dollars to his native Puerto Rico.

Fans appreciate how he celebrates his roots.

So he is very original.

He hasn't lost his essence.

He keeps on leaving an impression on us with each new record.

What he has done on this occasion was truly spectacular for us,

for us and also tourism overall,

the economy.

He is bringing our culture to the world.

He is putting Puerto Rico in the spotlight in front of the world, and that fills us with pride.

His latest album blends familiar styles with hip-hop influences, providing an entryway for listeners

less familiar with salsa and Afro-Caribbean beats.

It appeals to the broader Latino community.

Bad Bunny is one of the most streamed artists in the world and has 77 million monthly listeners on the streaming service Spotify.

He ended his residency with a live stream on Amazon music that was the most watched single artist performance in the streaming services history.

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