How Baby2Baby turned one photo into thousands of diapers
Corner Office from Marketplace
Marketplace
4.8 • 545 Ratings
🗓️ 3 December 2019
⏱️ 14 minutes
🧾️ Download transcript
Summary
Kelly Sawyer Patricof and Norah Weinstein knew they wanted their nonprofit, Baby2Baby, to do big things to help kids living in poverty. But they didn’t realize that a photo featuring Jessica Alba and Nicole Richie at one of their first events would lead to a donation of 100,000 diapers and a totally new strategy for growth. They talked with us about running their nonprofit as a business, working together as co-presidents and why their work is nowhere near done.
Transcript
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| 0:00.0 | Hey, everybody, it's Kai here with another episode of the Corner Office podcast. |
| 0:12.9 | This month on the pod, all the guests are going to be people who run nonprofits and charities. |
| 0:18.1 | First up, Kelly Sawyer, Patrickoffoff and Nora Weinstein. They are the |
| 0:22.1 | co-presidents of an organization called Baby to Baby. It provides diapers and other stuff for |
| 0:27.9 | children living in poverty, stuff, including car seats and clothing formula, hygiene products, |
| 0:33.1 | all of that. They're based in Los Angeles, and if you're familiar with baby-to-baby |
| 0:37.3 | already, |
| 0:38.1 | that might be because Kelly and Nora have been really good at getting celebrities excited |
| 0:43.2 | about supporting their work. That includes Chrissy Teigen, Drew Barrymore, even the Duchess |
| 0:47.9 | of Sussex, Megan Markle, who asked fans to donate to Baby to Baby on the occasion of her son |
| 0:53.0 | Archie's birth. |
| 0:58.9 | So here now about what they do and how they do it, the co-presidents of Baby to Baby, Kelly Sory Patrickoff, and Nora Weinstein. Thank you both for coming into the studio. |
| 1:02.6 | Thanks for having us. Hi there. How does this co-president thing work? |
| 1:09.3 | How does it work? Good question. |
| 1:11.9 | That is a good one. |
| 1:13.3 | Well, we both are control freaks in a way. |
| 1:18.5 | So it works really well. |
| 1:19.9 | So it does. |
| 1:20.5 | It works great. |
| 1:21.9 | No, we have our own strengths in different areas, but I think we come together to, you know, we have a goal of |
| 1:29.4 | serving as many children in poverty with basic essentials, and we both have strengths and |
| 1:35.5 | some weaknesses, very few. |
... |
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