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Big Technology Podcast

How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann

Big Technology Podcast

Alex Kantrowitz

Technology, Religion & Spirituality, Business News, Business, Religion, Science, Philosophy, Society & Culture, Entrepreneurship, Management, Marketing, Politics, News Commentary, Government, Investing, Tech News, Social Sciences, News

4.6395 Ratings

🗓️ 16 March 2022

⏱️ 65 minutes

🧾️ Download transcript

Summary

Orchid Bertelsen and David Herrmann are two senior advertising professionals who’ve watched Apple’s anti-tracking changes upend the digital ad industry from the ground. They join Big Technology Podcast to discuss how what Apple’s “ask not to track” notification actually works, how it’s changed the way advertisers do business, how small businesses have felt the impact, and which platforms it's empowered at Facebook’s expense. Stay tuned for the second half where we discuss how Apple, TikTok, and Amazon’s businesses have changed thanks to this massive, underrated power move. This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality.

Transcript

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0:00.0

Will AI improve our lives or exterminate the species?

0:05.0

What would it take to abolish poverty?

0:08.0

Are you eating enough fermented foods?

0:10.0

These are some of the questions we've tackled recently on the next big idea.

0:14.0

I'm Rufus Griscombe, and every week I sit down with the world's leading thinkers

0:19.0

for in-depth conversations that will help you live, work, and play smarter.

0:23.6

Follow the next big idea wherever you get your podcasts.

0:29.6

Have you been feeling the effects of stress, burnout, or anxiety at work?

0:34.6

Listen to the Anxious Achiever podcast to rethink the relationship between

0:39.1

your career and your mental health. Get the Anxious Achiever wherever you find your podcasts

0:44.8

and walk away with practical advice you can implement today. LinkedIn Presents.

1:14.3

Hello and welcome to the big technology podcast, a show for cool-headed nuance conversation of the tech world and beyond.

1:16.8

So before we get into this week's episode, just two quick housekeeping things.

1:20.6

Number one, we would love it if you guys would rate the podcast.

1:24.0

There's an opportunity to rate on Apple and there's a new way to rate podcasts on Spotify. So if you're enjoying the podcast and want to give it a podcast. There's opportunity to rate on Apple and there's a new way to rate podcasts on Spotify.

1:29.5

So if you're enjoying the podcast and want to give it a rating, that would be amazing.

1:34.2

Second thing is that I'm going to introduce a new feature called office hours where I'm going to be

1:40.3

hosting an audio event to talk about the week's show and we'll do it as much as we can

1:45.6

and we're going to do the first event of that nature on Friday. That's going to be Friday,

1:51.8

March 18th at noon Eastern time, 9 a.m. Pacific and I'll be taking all your questions and I'm

2:00.6

going to try to get Orkid and David

2:01.7

to come to.

...

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