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KQED's Forum

How Apple Has Changed the Bay Area and the World

KQED's Forum

KQED

Politics, News, News Commentary

4.2 • 726 Ratings

🗓️ 9 April 2026

⏱️ 54 minutes

🧾️ Download transcript

Summary

Today, Apple is a $3.5 trillion company with over 150,000 employees worldwide. Fifty years ago, it was two Steves – Jobs and Wozniak – working out of a Los Gatos garage. (All great Silicon Valley origin stories seem to include a garage.) Since its inception, Apple has not only introduced culture shifting technology like the Macintosh computer and iPhone, it has also influenced how we live here in the Bay Area, on the edge of the continent and a future being cast by technologists, innovators, and entrepreneurs. We talk about the influence of Apple. Guests: Margaret O'Mara, professor of American History, University of Washington; author, "The Code: Silicon Valley and the Remaking of America" Hansen Hsu, curator, Software History Center at the Computer History Museum; former Apple employee; historian and sociologist Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:56.2

From KQED.

0:59.1

Welcome to Forum.

1:00.5

I'm Alexis Madrigal.

1:02.3

Apple has an incredible Silicon Valley lineage.

1:05.9

Going back to the start, both Steve Jobs and Steve Wozniak were steeped, truly steeped in the culture of technology

1:12.5

companies that came to surround the Stanford campus.

1:16.2

Wozniak's father worked for Lockheed missiles and space, a defense contractor that was a huge

1:20.9

employer in the proto-Silican Valley economy, and Jobs for his part united the countercultural

1:26.6

elements that contributed to the Bay Area's cachet, like the Whole Earth Catalog, with the corporate sensibility of companies like Hewlett Packard.

1:35.0

Jobs was literally a guy who cold called Bill Hewlett and ended up working on the company's assembly line.

1:40.4

Given the emerging homebrew computer and electronics ecosystem springing up in Northern California,

1:46.0

the two steves could not have created Apple many other places in the world,

1:51.0

and perhaps more importantly, the two steves with their backgrounds and contacts and worldviews

1:56.0

almost certainly could not have existed anywhere else in the world.

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