How Another Broken Egg is leaning into R&D to drive traffic

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 15 October 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Paul Macaluso, CEO of Another Broken Egg Café, a breakfast, brunch, and lunch franchise with 100-plus locations. Another Broken Egg aims to stand out from a crowded family dining segment with a creative, New Orleans-inspired menu, and Paul joined the podcast to talk about its new lunch menu and how Another Broken Egg’s innovation is both maximizing its existing business and widening its opportunity to draw customers new and old.

In this conversation, you’ll find out why:

Daypart expansion is a potential traffic driver
Squeezing more out of your busiest periods is an efficient way to grow
Weekends and weekdays provide different but equally valuable customer bases
Seasonal menus are a fast way to stand out from competitors

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.
0:05.0	I am Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access
0:09.9	pass to the restaurant industry's most influential decision-makers.
0:14.1	This week I'm talking with Paul McAluso, the CEO of another broken egg cafe, a breakfast,
0:20.2	brunch, and lunch franchise with 100 plus locations.
0:24.9	Another broken egg aims to stand out from a crowded family dining segment with a creative New Orleans-inspired
0:31.9	menu. And it just announced a new lunch menu featuring salads, jumbalaya, gumbo, and more in an effort to beef up
0:40.2	its lunch day part in particular as it wrestles with the same traffic issues that most of the
0:45.9	industry is dealing with today. Paul joined the podcast to talk about the new menu and how another
0:51.3	broken egg is leaning into innovation to both maximize its existing business
0:55.6	and widen its opportunity to draw business both new and old.
1:00.7	In this interview, you will learn more about why day part expansion is a potential traffic
1:05.3	driver, why squeezing more out of your busiest periods is an efficient way to grow and why seasonal menus are a fast
1:13.8	way to stand out from competitors. Jumping now into my interview with another broken eggs,
1:19.6	Paul McAluso. Also, don't forget to stick around after the interview as I will share my four
1:23.8	takeaways from this discussion, actionable insights that you can take with you on the go.
1:30.4	Okay, I'm sitting down with Paul McAluso, the CEO of Another Broken Egg Cafe. Paul, thanks for joining
1:36.1	me today. Great to be here, Sam. Thank you very much. Absolutely. So Paul, I want to talk about
1:41.5	another Broken Egg's lunch menu. I know you guys have developed this new lunch menu, but first for those, I'm sure most of our listeners know, of course, but for those who are not as familiar with another broken egg or don't have one in their community, what's the quick description of this brand?
1:54.2	We are an upscale breakfast lunch and brunch restaurant.
1:59.8	We are open from 7 to 2, 7 to 3 on the weekends.
2:04.2	Elevated brunch, full bar, great, great southern-inspired menu.
	...

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