When it comes to investing in a coach or a coaching program, I used to get myself stuck in short-term thinking when I was considering an investment.

Because I've had coaches from before I was officially, quote unquote, in business, had my first coach starting back in 2013.

And because I've been there, it's something I see a lot of people do today.

I used to have this thought, this short-term thinking, that I better make my money back

in the 12 months or the three months or the six months or whatever it is.

I was like, how do I guarantee myself I'm going to make this money

back or get an ROI on my investment? But when I eventually learned to step back and realize that

whatever you're investing in is going to give you a very long ROI. The ROI is going to be there

far beyond the time that you're in a program

or working with somebody or whatever it might be. When you realize that something new and

really powerful opens up and your whole outlook and business changes.

Hey, what's up, my friends? Rick Mulready here.

Welcome to the Art of Online Business Podcast.

Thanks so much for coming to hang out me today.

So I used to work for the Washington Capitals hockey team for five years.

I'm going to date myself right now.

I worked for them in the late 90s,

and I was the scouting coordinator for them. So I was the intermediary between, I worked in the

general manager's office, and I was the intermediary between the general manager and the scouting

staff. At the time, it was my dream job. Like, I just absolutely loved that i got to travel with the team

quite a bit and hang out with the team and just i loved the job and while i was there for those five

years i had you know i got to see the inner workings obviously of a professional sports team and got to see what it was like for the coaches

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