Hey everyone, welcome back to the GaryVee Audio Experience.

Today's episode is an interview Gary did on CoinDesk,

talking all things NFTs, intellectual property, and more. We hope you enjoy.

This is the GaryVee Audio Experience. Gary, how's it going?

It's going well, Joe. Thank you for having me.

Of course, I'm happy to talk to you. Yeah, so let's just start with, I think the easiest place to get started.

As you've obviously, I think most of the people listening know you as kind of, you were one of

the earlier people on the internet age of any commerce, you're selling wine online.

You've been an incredible angel investor. You have an advertising agency, among many other things,

you've kind of built up a great reputation for yourself. More recently, you've become a big

proponent of NFTs. Let's just start with that. I'm sure you get this question a lot, but what is

NFTs? It's a digital asset, non-fungible token, not interchangeable the way, you know,

monies are Ethereum, Bitcoin, Fiat. But for me, what, what, when an NFT really is, the real actual

answer is, I think Web 1.0 digitalized information, Joe. You know, I'm old, not like you as a

youngster. I remember when it just blew my mind that I could go to Ask Jeaves or Dogpile or Yahoo,

type in something about a wine and not have to go to the bookshelf and pull out and take 15 minutes

to figure out an Alsacean white wines growing season where it was just sitting on the internet,

organized, digitalized information. Web 2.0 where I really made my hay, especially off the pattern

recognition of Web 1.0 was the digitalization of socialization, right? Like dating and communicating

and stakes are high on that communication, obviously, is such a human, human, human thing. Web 3,

for me, you know, as somebody who dabbled early and bought Bitcoin and Ethereum back in 1416,

I've been watching and watching and watching, but last fall in winter, when I started to see the

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