Welcome to the Ben Greenfield Fitness.com Podcast.

We provide you with free exercise, nutrition, weight loss, triathlon and wellness advice

from the top fitness experts in the nation.

So whether you're an Iron Man triathlete or you're just trying to shed a few pounds,

get ready for non-runner-the-mill conniage content from Ben Greenfield Fitness.com.

Hey folks, it's Ben Greenfield and I usually promise that I'm going to bring you some kind of

a fitness expert or exercise professor or physician or world's leading expert on nutrition onto the

podcast.

But for today's special episode, I decided to do the exact polar opposite and basically get

somebody on the show who is a self-proclaimed ignoramus when it comes to fitness but has actually

written a book about fitness. So he's in a very unique position but I did actually read his book

and it's quite interesting and there's actually some pretty pretty cool gold nuggets in there

that have to do with fitness and getting a better body and looking better and losing fat and

all sorts of cool stuff. So my guess today is Chris Brogan. Chris, welcome. Ben, if anyone's

even still listening after that, it's going to be such a great show. I'm so happy to be here.

So before you even jump into your book and I'll reveal the name of your book in a second,

what is it that you do? Because you're not a fitness guy like I just said.

Right. You know, not officially. I mean, I sweat a lot and I fall off of things in the gym a lot and

you know, I hurt my body the same way everyone else does. But no, my day job is I run a company called

Owner Media Group which publishes a business magazine called Owner Magazine and one of the things I

said right in the launch of doing owner was that in helping people kind of grow their capabilities

and connections and sort of get them equipped for success in their business, I believe that fitness

...