How an Excel TikToker manifested her way to making six figures a day

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.2 • 3.4K Ratings

🗓️ 30 November 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020. Nilay Patel talks to her about how she built the business, how she uses energetics to go viral, and why her relationship with social media is so different than other creators and influencers, Links: Excelerator Course A Microsoft Excel influencer quit her day job and is making 6 figures from her unconventional way of teaching spreadsheet hacks, tips, and tricks Transcript: https://www.theverge.com/e/22571899 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone, and Andrew Marino. And we are edited by Callie Wright. Our music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Love for skin?
0:01.0	Long for skin.
0:02.0	Looking for skin?
0:03.0	Well, it's simple.
0:04.0	Go to all four, the UK's biggest free streaming service, and watch the iconic Bathor
0:07.6	award-winning coming-of-age series that is Skins.
0:10.5	So remember, think all four, for skins.
0:13.8	Watch now at all four.
0:15.1	Watch and re-watch.
0:16.1	What's in your free?
0:17.1	Comparachannel4.com.
0:18.1	Slesher Verify.
0:19.1	Hello and welcome to Decoder.
0:20.1	I'm Neil Apital, editor and chief of the Verge, and Decoder is my show about big ideas
0:28.8	and other problems.
0:29.8	I'm just going to be honest with you.
0:32.1	Today's episode is wild.
0:35.1	I'm talking to Kat Norton, who is, and I swear this is true.
0:40.7	Kat is a Microsoft Excel influencer.
0:43.8	She has over a million followers on TikTok and Instagram combined, where she goes by the
0:48.6	name Miss Excel.
0:50.3	And she's leveraged that following into a software training business that now generates
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Vox Media Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Vox Media Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.