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Perpetual Traffic

How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 2 May 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.

In This Episode, You'll Learn:

  • 00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic
  • 00:05:03 - A new consulting mastermind and an exciting agency launch
  • 00:08:47 - The benefits of podcasting for personal growth
  • 00:10:29 - The evolution of the speaker's business model and expertise
  • 00:12:16 - The shift from selling information to selling access in business
  • 00:16:54 - The agency model turned on its head
  • 00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability
  • 00:25:17 - How to sell health products by sparking curiosity and targeting interests
  • 00:29:07 - Successful ad campaigns for bloating products
  • 00:33:19 - Short makeup tips for older women
  • 00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond
  • 00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brand

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LINKS AND RESOURCES:


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Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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