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The Journal.

How an Art World Outsider Landed a $69 Million Sale

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 21 February 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

After selling an NFT for $69 million, the digital artist known as Beeple says he's not trying to "blow up" the contemporary art world. And WSJ's Kelly Crow explains how a new technology led to a historic sale. This episode originally published in March 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey, it's Kate.

0:02.0

Today we're bringing back an episode that we made last year.

0:05.0

It's about the record-breaking sale of an NFT

0:08.0

that in some ways kicked off the craze over them.

0:11.0

You'll hear from the artist who made it, people,

0:14.0

just days after the sale.

0:16.0

And it's a lot of fun to listen to.

0:18.0

The episode originally aired in March 2021.

0:22.0

Here it is, hope you enjoy.

0:31.0

A few weeks ago, the auction house Christie's reached out to our colleague Kelly Crow

0:36.0

and asked her to cover the sale of a piece of digital art

0:39.0

from a little-known artist called Beeple.

0:42.0

And what was your initial reaction?

0:44.0

I asked what's the estimate, and they said unknown.

0:48.0

I said, what's this guy's history? Who shows him?

0:51.0

No, he doesn't have a gallery.

0:53.0

We're starting the bidding at $100. It's going to be huge.

0:56.0

And I said, I think I'll pass.

0:58.0

So I regret that decision.

1:01.0

Kelly regrets that decision because last week, Beeple's piece

1:06.0

sold for a lot more than $100.

1:08.0

Christie's auction for digital artist Beeple,

...

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