Here's your Forbes Daily Briefing for Monday, October 13th.

Today on Forbes, how AMD's AI software helped its score the multi-billion-dollar open-AI deal.

Whenever Vamsi Bopana, senior vice president of AI at the chip giant AMDD gives CEO Lisa Sue an update on the progress

of the company's software efforts, Sue always has the same response, quote,

Great job, you need to go faster.

It may seem unusual for a semiconductor company to put such an emphasis on software, but

that's what unlocks the power of the coveted

chips that undergird the AI industry.

They coax better performance from the silicon and optimize functionality.

They allow engineers to operate and program the hardware.

More importantly, they're sticky.

When engineers at a company learn how to use a chipmaker's software platform,

they can be hard-pressed to learn another. According to Bopana, software is part of what

helped AMD to score one of the biggest victories in its more than 50-year history.

A multi-billion dollar deal that will see ChatGPT Maker OpenAI use AMD's MI-450 chips to power

6 gigawatts of compute for its popular AI products. As part of the agreement, OpenAI will be

able to buy up to 160 million shares, or 10% of AMD. The partnership is a massive boon for

AMD as it tries to catch up to market leader

NVIDIA. The foundation of the deal dates back to 2023 when OpenAI first began running some of its

models on AMD hardware. In the ensuing years, AMD would seek the AI Giants Council on the

design of its forthcoming MI-450 chips.

OpenAI has also influenced AMD's software, Bopana told Forbes.

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