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It's Rico Daley. I'm Adam Clark-Estis. Let's go back to the year 2000.

A younger, less bald, Jeff Bezos is in Seattle,

and he's trying to explain his vision for a new kind of company to a couple of journalists.

This online marketplace was going to be a customer's paradise.

Anything you want, reviewed and vetted by your fellow shoppers,

just a few clicks away, and don't forget.

Amazon now calls this customer obsession. It's one of the company's leadership principles,

and the pitch to sellers Bezos made over 20 years ago is basically the same one Amazon uses today.

If you list your product on our marketplace,

we'll help you reach tons of customers and make a lot of money.

But these days, that supposedly symbiotic relationship between business and platform has

started to unravel. Amazon's still thriving and making tons of money,

but it's getting harder and harder for sellers to do the same.

Here to explain is Rico's Sarah Morrison.

Hey, Sarah. Hey, hey, Don. Good. So, Sarah, what's going on at Amazon Marketplace?

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