This TED Talk features Professor of Marketing Scott Galloway, recorded live at TED NYC 2017.

This talk contains graphic language.

Discretion is advised.

So this is the first and the last slide each of my 6,400 students of the last 15 years has seen.

I do not believe you can build a multi-billion dollar organization unless you are clear on which instinct or organ you are targeting.

Our species has a need for a super being.

Our competitive advantage of a species is our brain.

Our brain is robust enough to ask these really

difficult questions, but unfortunately doesn't have the processing power to answer them,

which creates a need for a super being that we can pray to and look to for answers. What is prayer,

sending a query into the universe, and hopefully there's some sort of divine intervention. We don't

need to understand what's going on from an all-knowing, all-seeing super being that gives us authority

that this is the right answer. Will my kid be all right? You have your planet of stuff,

you have your planet of work, you have your planet of friends. If you have kids, you know that

once something comes off the rails with your kids, everything melts in your universe to the sun

that is your kids. Will my kid be all right? Symptoms and treatment of croup in the Google

query box. One in six queries presented to Google have never been asked before in the history of mankind.

What priest, teacher, rabbi, scholar, mentor, boss has so much credibility that one and six

questions posted that person have never been asked before.

Google is our modern man's God. Imagine your face and your name above everything

you've put into that box, and you're going to realize you trust Google more than any entity

in your history. Let's move further down the torso. One of the other wonderful things about our species is we not only need to be loved, but we

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