What kind of shoes are you wearing right now?

Well, because it's summer I'm wearing flip-flops.

Is that your ideal everyday shoe?

Certainly for warm weather, easy on, easy off.

Our colleague Suzanne Capner covers the retail industry, and lately, she's been writing

about shoes, specifically the brand Allbirds, which took off on social media.

What's your living under a rock you've probably heard of Allbirds?

And I'm not kidding when I say that these are the shoes that I reach for every single day.

Like, I feel like my feet hurt all the time no matter what shoes I'm in, but these have

like some sort of magic cushion to them that makes them amazing.

People were raving about the company's everyday sneakers.

The shoes were comfortable, they were simple, and above all, they were eco-friendly, made

of a surprising material.

Wool.

So, it doesn't matter that most sneakers are made from synthetics and synthetics are

made from dirty art wool, we think it matters, that's why we're using something renewable

instead.

Now, don't just take my mom's word on it.

Allbirds had found lightening in a bottle, but that success wasn't easy to hold onto.

Customers loved the idea that it was sustainable, but that wasn't what was going to make them

buy a pair of shoes.

It had to check all these other boxes, and then the sustainability was the icing on the

...